Pharmaceutical Market Europe • July/August 2022 • 5
CONTENTS
July/August 2022
NEWS & COLUMNS
6-7 NEWS
New report from Cancer Research
UK highlights economic value
8-9 NEWS
New virtual health and care report from WHO and Novartis
10-11 CORONAVIRUS NEWS
Moderna's results for new COVID-19 vaccine
12 DARWIN'S MEDICINE
Why great strategists are both born and made
13 POLICY AND PUBLIC HEALTH
My body. My choice.
14 THAT ‘DON’T’ IMPRESS ME MUCH
Targeting audiences in the right way is still key
15 PHARMA STRATEGIST'S BLOG
Driving omnichannel by strategy and people
FEATURES
16-17 ENVIRONMENT: WHERE DOES
THE PHARMA INDUSTRY STAND?
Looking at the increasingly ambitious targets set by healthcare organisations and businesses
18-19 CLINICAL TRIALS
How innovations in the design and delivery of clinical trials are speeding up discovery
20-21 DRIVING UK INNOVATION
Collaborating to overcome innovation challenges
22-23 AI: POWERING HEALTHCARE,
EMPOWERING PATIENTS
Perceptions of AI and the future of pharma
24-29 COMMUNIQUE AWARDS
2022: A CELEBRATION OF
OUTSTANDING COMMS
Celebrate this year’s Communique Awards with us as we showcase all the winners and the excitement of the night!
COMMUNIQUE
MARKETING & COMMS
32-34 ACHIEVING COMMS
EXCELLENCE BY TARGETING THE
RIGHT CHANNEL AT THE RIGHT TIME
The importance of analysing target audiences to understand their specific content needs that will form the foundations of communications excellence
38-39 CANNES LIONS FESTIVAL 2022
Painting a portrait of health – a showcase of creativity and innovation. After two years away, it was the first in-person festival since 2019
40-41 STRATEGIC COMMITMENT
The second of a series of articles about the human side of strategy execution describes how to gain your team’s commitment to your strategy
44-45 FLYPHARMA EUROPE UNITES
PHARMA, BIOTECH AND BIO PHARMA
The COVID-19 pandemic presented numerous logistical obstacles but with challenges come opportunities for positive change
CAREERS & RECRUITMENT
46-48 APPOINTMENTS
Changes at Havas Health, Pistoia
Alliance and Valneva
51 PHARMA MARKETING JOBS
Jobs in pharma marketing, sales and communications