Pharmaceutical Market Europe • July/August 2022 • 31

COMMUNIQUÉ MARKETING & COMMS

COMMUNIQUÉ
MARKETING & COMMS

JULY/AUGUST HIGHLIGHTS

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32-34
ACHIEVING COMMUNICATION EXCELLENCE BY TARGETING THE RIGHT CHANNEL AT THE RIGHT TIME
The importance of analysing and understanding the target HCP audience

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40-41
STRATEGIC COMMITMENT
How to gain your team’s commitment to your strategy

Changes at Hanover Health, Pistoia Alliance and Teva

Ashfield and Huntsworth unveil Inizio; Guidemark Health and Cyan Health rebrand as Lumanity