Pharmaceutical Market Europe • December 2022 • 5

CONTENTS

December 2022

NEWS & COLUMNS


6-7 NEWS
Johnson & Johnson to acquire Abiomed in deal worth $16.6bn; WHO launches R&D efforts to identify pathogens that could cause pandemics

8-9 NEWS
Sanofi given EC approval for rare anaemia; GSK’s RSV vaccine accepted for accelerated assessment

10-11 CORONAVIRUS NEWS
EMA grants AZ’s Vaxzevria COVID-19 vaccine full marketing authorisation; EC approves Sanofi/GSK’s COVID-19 booster

12 DARWIN'S MEDICINE
How biotech's problems created opportunities for others

14 RETROSPECTIVE PROSPECTIVE
Looking back at the lessons learned in 2022 and what the new year may bring

15 PHARMA STRATEGIST’S BLOG
Understanding the five mistakes to avoid in order to ensure brand success

FEATURES


16-17 DRUG PRICING IN FRANCE 
With changes to the pricing and access processes such as the new Accord Cadre and the soon-to-be implemented ATU reform likely to impact pricing and access of orphan products in France, we look at how French payers have in the past valued rarity

18-19 ADDRESSING THE DIVERSITY ISSUE IN CLINICAL TRIALS
With certain ethnic groups consistently under-represented in clinical studies globally, patient-centric analytics can be used to design more diverse, inclusive and equitable trials

21-22 TRANSFORMING THE OUTLOOK FOR CARDIOVASCULAR DISEASE
As the leading cause of death globally, cardiovascular diseases need to be addressed with cost-effective and sustainable interventions

22-23 UNLOCKING THE POTENTIAL OF DATA SHARING
The impact of privacy issues on clinical trials and how these issues limit studies

COMMUNIQUE
MARKETING & COMMS


26-31 PMEA 2022: A CELEBRATION OF HEALTHCARE EXCELLENCE
A celebration of the very best in pharmaceutical marketing excellence

32-33 SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY
Pharma is in the spotlight as tough questions about sustainability commitments continue to arise

35 DATA PROTECTION
Exploring the challenges presented by the Data Protection and Digital Information Bill

36 BEST PRACTICE IN CLINICAL RESEARCH
The increased focus on precision medicine in oncology and rare diseases

41 HEALTHCARE COMMS
Havas Group acquires Bastion Brands; Origins Insights announces evolving changes

42 WORLD AMR AWARENESS WEEK
AMR is one of the top ten threats to global health

CAREERS & RECRUITMENT


38-40 APPOINTMENTS
Changes at Biogen, Amarin and Uptake Strategies

43 PHARMA MARKETING JOBS
New website coming soon!