Pharmaceutical Market Europe • November 2025 • 3
COMMENT
This year, ESMO celebrated 50 years of bringing people together to explore advances and innovations in oncology research. In their article on page 16, Susanne Bobadilla and Costas Saratsis highlight that while “a flood of new data drew packed auditoriums, conversations about health equity, sustainability and communication reminded us that science only comes alive when it reaches people.
“More than 35,000 delegates packed into Messe Berlin for ESMO 2025, marking the congress’s 50th anniversary under the theme: ‘Many journeys. One global community.’ Over four days, 2,926 sessions charted oncology’s rapid progress – from paradigm-shifting data to the vital work of bringing innovation into everyday care.
“This wasn’t a nostalgic celebration; it was a declaration that oncology’s next era is already here. The energy was electric, the conversations constant. Everywhere you turned, the message was the same: discovery is only the beginning – what matters is how we translate it into the real world.” Turn to page 16 to find out more.
Also in this issue we have Part 2 of an article from Jon Gibbins and Chris Jones on clinical pathway management, looking at how personalising therapy promises to revolutionise the treatment of thrombosis.
As they say: “Cardiovascular diseases (CVDs) still account for about one-third of all deaths worldwide, totalling around 20 million deaths each year and affecting over 500 million people globally.
“Healthcare costs are enormous, with global spending expected to reach $1tn by 2030. Notably, low- and middle-income countries are disproportionately impacted by high rates of CVD mortality.
“Despite major improvements...CVD-related mortality and morbidity remain stubbornly high. We have effective drugs. So why are we stuck?” Find out more on page 20.
Our next issue, in December 2025, will look at how HCPs are harnessing social media to improve patient understanding. If you would like to make your voice heard on this topic, please get in touch at sales@pmlive.com.
I hope you enjoy this issue!
Iona Everson
Group Managing Editor
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THE TEAM
Editorial:
Group Managing Editor
Iona Everson
Journalist/Editorial Assistant
Esme Needham
Studio:
Executive Director
Karl Equi
Sales:
Business Director
Tara Lovegrove
EDITORIAL ADVISORY BOARD
Philip Atkinson
Founder of Hive-Logic, Lifescience Transformation
Uday Bose
Corporate vice president, head of global marketing oncology, Boehringer Ingelheim
Dr Luc Hermans
VP commercial planning and operations Europe, Asia, Middle East, Gilead Sciences
Stefan Janssens
President EMEA, Cegedim Dendrite
John Morris
Partner, KPMG
Paul Pay
Chief business development officer, Norgine
Mark Rothera
Chief executive officer, Orchard Therapeutics
Ian Talmage
Senior vice president, global marketing, general medicine, Bayer Pharmaceuticals
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