Pharmaceutical Market Europe • March 2023 • 5
CONTENTS
March 2023
NEWS & COLUMNS
6-7 NEWS
Merck KGaA and Aqilion AB partner; Paris Court of Appeal overturns Novartis and Roche’s €444m fine
8-9 NEWS
Moderna and Life Edit partner; Takeda’s dengue vaccine approved by MHRA for children
10-11 CORONAVIRUS NEWS
GSK and Vir amend partnership; NICE recommends three COVID-19 treatments
12 DARWIN'S MEDICINE
It’s not what you do, it’s how what you do connects
13 POLICY AND PUBLIC HEALTH
Masking the truth
14 OUR VALUED TALENT POOL
Encouraging people to return to work
15 INNOVATIVE IMPACT BLOG
The importance of scenario planning
FEATURES
16-18 IMPROVING CARDIOVASCULAR DISEASE CARE AND AWARENESS
Amarin's Scott Curley talks to PME about the risks of CVD and the importance of getting the right treatment at the right time
20-21 RARE DISEASES: NOT SO RARE AFTER ALL
There are currently more than 7,000 different recognised rare diseases globally, and this figure is growing, with approximately one in 17 of the population likely to be affected by a rare disease
24-25 THE IMPORTANCE OF ADDRESSING HEALTH INEQUALITIES
The NHS Race and Health Observatory published an important report in 2022 that identified barriers across a range of areas – including inequalities in mental health, neonatal care, digital access, genomic services and in the healthcare workforce
COMMUNIQUE
MARKETING & COMMS
28-30 CONGRESS IS IN SESSION
In-person conferences are back, but there is an urgency to reach a more diverse, inclusive audience through dynamic programmes and immersive technology
32-33 DIGITAL HEALTH SOLUTIONS - ARE THEY REALLY PATIENT CENTRIC?
The pandemic has impacted global healthcare systems in a multitude of ways, including the digitalisation of healthcare
37 HEALTHCARE COMMS
OPEN Health to acquire Acsel Health; Publicis Health launches Insagic
38 FIGHTING THE AMR BATTLE
This silent pandemic is growing and on course to take the lives of ten million people a year within three decades
CAREERS & RECRUITMENT
34-36 APPOINTMENTS
Changes at Roche Pharmaceuticals, Johnson & Johnson and Bayer AG
39 PHARMA MARKETING JOBS
New website coming soon!