Pharmaceutical Market Europe • July/August 2024 • 5
CONTENTS
NEWS & COLUMNS
6-7 NEWS
Roche and Ascidian in $1.8bn deal; Eli Lilly's Alzheimer's drug granted FDA approval
8-9 NEWS
Researchers identify major cause of IBD; EMA launches clinical trials advice pilots
10-11 DERMATOLOGY NEWS
UCB's Bimzelx approved by MHRA; Novartis' results for chronic spontaneous urticaria
12 DARWIN'S MEDICINE
Bayer's octopus move
14 START SMART
Collecting the right data in the right way for the right reasons
15 INNOVATIVE IMPACT BLOG
Making space to amplify impact
FEATURES
16-18 WOMEN IN PHARMA
Doina Ionescu, Merck's managing director for the UK and Ireland, talks about the progress that has been made in the pharma industry in the pursuit of equality and her passion for encouraging young girls to study STEM at school
20-21 UNLOCKING ACCESS TO CAR-T IN EUROPE: PROGRESS AND GROWING PAINS
CAR-Ts pose a unique challenge for healthcare systems, exacerbated by uncertainty around their long-term, real-world value
22-23 CREATIVITY AT CANNES LIONS 2024
Across almost every sector, brands are multiplying their investment in creativity. The results, showcased at festivals like Cannes, show the investment is paying off – solving business problems and establishing creativity as a genuine growth driver
COMMUNIQUE
MARKETING & COMMS
24-30 CELEBRATING THE 2024 COMMUNIQUÉ AWARDS
Share in the excitement of the night as we bring you all the results, photos of all the winners and more!
31-63 COMMUNIQUÉ – THE RESULTS IN FULL
Find out more about the winning entries for each category and see what the judges had to say about each one!
64-66 THE OMNICHANNEL WONDERLAND OF OPPORTUNITIES
Picking your omnichannel direction
requires a disciplined, scientific approach
68-70 WHAT'S THE DIFFERENCE?
What value does your strategic planning add?
71 HEALTHCARE COMMS
Inizio Engage merges Ashfield Event Experiences and WRG to create Emota; OPEN Health and fusion join in AI partnership
CAREERS & RECRUITMENT
72-74 APPOINTMENTS
Changes at Eli Lilly, Sanofi and Gates MRI
75 PHARMA MARKETING JOBS
Visit our new website for all your recruiting needs!