Pharmaceutical Market Europe • July/August 2023 • 5
CONTENTS
NEWS & COLUMNS
6-7 NEWS
Novartis to acquire Chinook for $3.5bn; FDA fast tracks AC Immune’s Alzheimer’s disease vaccine
8-9 NEWS
Genetically altered polio vaccines developed; WHO publishes research agenda for AMR
10-11 DERMATOLOGY NEWS
BMS’ Sotyktu recommended by NICE; EC approves UCB’s Bimzelx for psoriatic arthritis
12 DARWIN'S MEDICINE
Why it’s better to enable the future than to fight it
13 POLICY AND PUBLIC HEALTH
With Merck and BMS first out of the gates, here comes the assault on the Inflation Reduction Act
14 DON'T LOSE SIGHT OF BEHAVIOURAL INSIGHT
If we are being asked to demonstrate ROI, we first need to agree on the value of the outcome
15 INNOVATIVE IMPACT BLOG
The impact of storytelling in effective communication
FEATURES
16-17 RESISTING THE RESISTANCE
How genomics can help us win the fight against AMR
18-19 THE RISE OF BIOLOGICS
Looking at the evolving biological sector and the various capacity challenges that global biopharma companies will have to bridge
20-21 HEALTH AND SOCIAL MEDIA
Could social media drive behaviour change in type 2 diabetes?
22-23 CANNES LIONS 2023
As brands leverage the power of creativity to make a meaningful difference to lives and their businesses, pharma is finally making a splash on the French Riviera
24-25 GENOMIC MEDICINE
How international collaboration could help encourage more diverse data for genomic research and ultimately improve global health
26-32 COMMUNIQUÉ 2023
This year’s Awards, held at the London Grosvenor House Hotel, included 31 categories
COMMUNIQUE
MARKETING & COMMS
36-38 CREATING TRULY EFFECTIVE COMMUNICATIONS
Navigating the busy omnichannel communication lanes to make the best of digital
42-43 CREATING THE FOUNDATIONS FOR OMNICHANNEL SUCCESS
Achieving true customer-centricity by delivering the customer experiences stakeholders demand
44-45 ECTD 4.0 IS CHANGING THE REGULATORY LANDSCAPE – WHAT YOU NEED TO KNOW
All regions that have published guidelines will mandate implementation of eCTD version 4.0 by 2028, with more regions to follow in the future
49 HEALTHCARE COMMS
Havas reveals new brand architecture and visual identity; Medscape at EAN 2023
50 PMEA WELCOME STEPHANIE HALL AS NEW CHAIR
The founder and CEO of Uptake has been taking part in the judging process for seven years
CAREERS & RECRUITMENT
46-48 APPOINTMENTS
Changes at Lundbeck, LEO Pharma and Eli Lilly
51 PHARMA MARKETING JOBS
Visit our new website for all your recruiting needs!