Pharmaceutical Market Europe • April 2022 • 24

COMMUNIQUÉ MARKETING & COMMS

COMMUNIQUÉ
MARKETING & COMMS

APRIL HIGHLIGHTS

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26-28
LISTEN, LEARN AND LIFT OFF
How insights from patients and HCPs are powering a new era of launch excellence

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36-37
BRAND PLANNING IN A COVID-19 WORLD
Pharma marketing teams need to embrace new age social intelligence or risk being left behind


Changes at Roche, Sanofi and Onyx Health


Changes at Roche, Sanofi and Onyx Health

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See all the results from the PMEAs 2021 held live at the Royal Lancaster London hotel at
www.pmlive.com/awards