Pharmaceutical Market Europe • January 2023 • 25

COMMUNIQUÉ MARKETING & COMMS

COMMUNIQUÉ
MARKETING & COMMS

JANUARY HIGHLIGHTS

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26-27
MEETING HEALTHCARE’S RISING CHALLENGES
Using digital innovation to discover novel therapies and ensure scientific advances achieve their potential

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30-31
STRATEGIC BEHAVIOUR
The impact of behavioural issues and the key to developing the most effective strategies


Changes at AstraZeneca, Incyte and Lumanity


INIZIO acquires Evolution Road; imc Group rebrands as SCIRIS