Pharmaceutical Market Europe • January 2023 • 37
HEALTHCARE COMMS
Inizio acquires Evolution Road
Inizio, a strategic partner for companies in health and life sciences, has announced the acquisition of Evolution Road, a digital innovation company in life sciences omnichannel, digital marketing and digital health strategy.
Evolution Road will become part of Inizio’s MarComms business unit, Evoke, a leading global brand, experience and communications platform, purpose-built to make health more human. Evolution Road will enhance Evoke’s commercial innovation offering, digital health solutions and end-to-end omnichannel suite of services.
Evolution Road offers a range of strategic marketing services that help clients make data-driven strategic decisions to plan, execute and measure highly effective digital and omnichannel marketing programmes, meet their brand objectives and improve real-world outcomes.
Reid Connolly, Global President of Inizio MarComms and CEO of Evoke said: “We are delighted to welcome Evolution Road to Evoke. We know the fantastic team very well and have successfully worked together with them on numerous occasions to create high-impact work and drive significant growth for some of the most high-profile brands in the pharma space.
“There is a high level of demand from nearly all life science organisations to not merely provide strategic counsel but to help bring their omnichannel capability to life at every aspect of the journey. The combination of Evolution Road expertise, alongside Evoke’s data, customer experience and media teams will underscore Evoke’s reputation as... comprehensive, forward-looking and indispensable omnichannel partners in the market.”
Evolution Road President, Larry Moran, commented: “We are thrilled to be joining Evoke, especially as we have always shared a common vision and ‘digital first’ heritage.”
Evolution Road Founder and CEO Paul Ivans added, “Finding the right partner to help take Evolution Road to the next level was incredibly important for us – one that shared our culture, values and our approach to client objectivity. We could not be more excited to grow our business together and find new ways to help our clients unlock their true potential.”
Reid Connolly
Paul Ivans
Larry Moran
imc Group rebrands as SCIRIS
International healthcare communications agency integrated medhealth communication (imc) Group has announced its rebrand as SCIRIS, further building upon its growth strategy.
Under SCIRIS, the company aims to unify its teams in delivering competitive consultancy services bolstered by a background of expertise in medical communications.
With over 300 staff employed in teams covering the UK and North America, the company links its broad capabilities across a variety of therapeutic areas and all phases of brand development. In addition, SCIRIS provides tailored programmes in healthcare communications, alongside creative and brand strategy, insights and medical compliance.
Speaking about the rebrand, SCIRIS chairperson, Viv Adshead, said: “Our distinctive ethos enables each of our agencies to preserve their individual culture and identity at the same time as contributing to the development of a high-performing group, culminating in a unique balance of independent thinking and impactful collaboration.
“Our new group brand name has its roots in our shared passion for science and reflects our collective culture. Together, we are united by our ability to achieve intelligent solutions, inspired by science.”
SCIRIS recently opened new headquarters (pictured) in London’s Bankside, offering a contemporary office space and SCIRIS hub as part of the company’s focus on supporting continued group development and collaboration.
After receiving backing in May 2020 from Waterland Private Equity, the group has undergone significant change, having acquired several agencies. Its partner agencies imc, imc North America, Porterhouse Medical Group, Pulsar Health, Indigo Medical, Wedgewood Communications and Fusion Medical Animation have further reinforced its presence, expertise and services.
As a result, the company now covers London, Reading, Nottingham, Milton Keynes, Cambridge, Cheshire in the UK, New Jersey in the US and Toronto in Canada.
Adshead added: “SCIRIS has achieved remarkable growth in both its scale and services while working hard on building an organisation that supports success. We are already realising the benefits of this to deliver real value to our client partners and, as the world around us continues to transform, we are poised to take this to the next level.”