Pharmaceutical Market Europe • March 2024 •36

APPOINTMENTS

Inizio Evoke

Corrina Safeio

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Inizio Evoke has appointed Corrina Safeio as president of Europe. Safeio brings over two decades of experience in senior positions to her new role. She most recently served as group managing director at the company. Prior to this, Safeio served as managing director, UK at Evoke Mind+Matter and previously held positions at Pegasus, most recently as managing director.

Inizio Evoke

Dominic Elliston

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Inizio Evoke has appointed Dominic Elliston as president of Europe. Elliston holds two decades of experience in leadership positions. He most recently served as managing director at Evoke Incisive Europe. Prior to this, Elliston held the position of managing director at Evoke Galliard. Earlier in his career, Elliston served as account director and later, director at Galliard Healthcare.

VML Health

Mel Routhier

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VML Health has appointed Mel Routhier as global chief creative officer for health and wellness. Routhier holds over two decades of experience in senior positions. She most recently served as chief creative officer at the company, following her position as chief creative officer of the WPP Walgreens team. Prior to this, Routhier served as senior vice president, executive creative director at DDB.

Ogilvy Health

Renata Maia

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Ogilvy Health has appointed Renata Maia as chief creative officer. Maia brings over two decades of extensive experience in consumer, health and wellness and pharmaceutical brands to her new position. She most recently served as global chief creative officer at Wunderman Thompson Health. Prior to this, Maia served as executive vice president, group creative director at Area 23.

Langland

Katie McMorran

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Langland has appointed Katie McMorran as group managing director. McMorran, who will lead the agency’s advertising practice, holds over 25 years of experience in the advertising industry. She originally joined Publicis LifeBrands as managing partner before taking on the same position at Langland. McMorran has also held roles at Luckie & Company, Life Works Community and Ogilvy London.

Langland

Clare Middleton

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Langland has appointed Clare Middleton as group managing director. Middleton, who holds over 17 years of industry experience, will lead the agency’s clinical trial experience, medical strategy and education, and public relations disciplines. She has most recently been serving as managing partner at Langland and previously held roles at Real Science, Publicis Life Brands and Resolute.

VML Health

Khalid Latif

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VML Health has appointed Khalid Latif as global executive creative director for Europe. Latif brings over two decades of healthcare advertising and public relations experience to his new position. He most recently served as executive creative director at the company, following his role as senior vice president, creative director of health, EMEA at Weber Shandwick.

VML Health

Natxo Diaz

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VML Health has appointed Natxo Diaz as global head of health craft. Diaz has a wealth of experience in senior creative positions. He originally joined the company as executive creative director of innovation and took on positions including chief creative officer and global creative board member. He has also held roles at Ogilvy Health, Matchpoint and Young & Rubicam.

Inizio Evoke

Lee Wales

Inizio Evoke has appointed Lee Wales as managing director of Europe. Wales has a wealth of experience in global healthcare marketing and communications. He most recently served as deputy managing director at Evoke Mind+Matter. Prior to this, Wales was managing director at Ashfield Digital & Creative. He has also held position at Peckforton Pharmaceuticals and AstraZeneca.

Inizio Evoke

Joanne Wunder

Inizio Evoke has appointed Joanne Wunder as managing director of communications for Europe. Wunder brings over two decades of experience in leadership positions to her new role. She has most recently been serving as managing director, head of Europe at Evoke KYNE. Prior to this, Wunder served as European managing director of public relations at inVentiv Health Public Relations Group.

OVID Health

Cat Barnett

OVID Health has appointed Cat Barnett as executive director. Barnett brings 25 years of industry experience to her new position. She most recently served as head of public relations and advocacy at Havas Just::. Prior to this, Barnett was senior director at Edelman, which followed on from her position as practice director at Ketchum. She has also held roles at Ogilvy and Cohn & Wolfe.

Edelman

Jenni Mercer

Edelman has appointed Jenni Mercer as UK head of healthcare marketing. Mercer holds over two decades of experience in integrated healthcare marketing. Most recently, she served as growth director at Evoke. Prior to this, Mercer held the position of business development director, North Europe at McCann Health and also previously served as general manager for MENA in Dubai.