Pharmaceutical Market Europe • February 2022 • 5
CONTENTS
NEWS & COLUMNS
6-7 NEWS
AstraZeneca’s Enhertu gets FDA priority review; EMA proposes EU clinical trial reforms
8-9 NEWS
Pfizer and Acuitas Therapeutics deal; FDA places partial clinical hold on three Gilead trials
10-11 CORONAVIRUS NEWS
Pfizer CEO plans Omicron-specific vaccine; FDA restricts certain COVID-19 antibody treatments
12 DARWIN'S MEDICINE
It's not about the technology
13 POLICY AND PUBLIC HEALTH
The US and Canada's decisions regarding COVID-19
14 WHEN SHALL WE MEET AGAIN?
The new rules of engagement in a virtual world
15 PHARMA MARKETERS' BLOG
Team capabilities are evolving in a changing world
FEATURES
16-17 STRIVING FOR GREATER PRICE TRANSPARENCY
The search for a more ethical way to distribute medicines globally
18-19 FAIRER AND FASTER ACCESS TO MEDICINES IN THE NHS
How the COVID-19 pandemic highlighted issues within the healthcare system
20-21 CLINICAL TRIALS FOR THE NEW NORMAL
The key factors needed to adapt to patient-centric clinical trials
24-25 AI: A SMART BET FOR THE PHARMA INDUSTRY
How AI and machine learning is helping
to discover new drugs
28 RESEARCH NEWS
Northumbria University's Parkinson’s research project; UCL's new £60m facility
COMMUNIQUE
MARKETING & COMMS
30-32 CHARTING PATIENT PATHWAYS WITH PRECISION FOR BETTER HEALTHCARE
Making a healthcare system tick is like creating a Swiss watch – it requires patience, persistence and
a sharp eye for detail
36-37 HOW REMOTE PATIENT MONITORING IS CHANGING THE HEALTHCARE INDUSTRY
Technologies are improving the patient experience and health outcomes
40-41 USING REAL-WORLD EVIDENCE TO IMPROVE CLINICAL CARE
Producing accurate and reliable data-driven insights
40-41 HEALTHCARE COMMS
32West expands with a fourth office;
Prime Global acquires HCD Economics
46 PEOPLE
Q&A with Fiona McMillan
CAREERS & RECRUITMENT
42-44 APPOINTMENTS
Changes at GlaxoSmithKline, Novartis and Merck
47 PHARMA MARKETING JOBS
Jobs in pharma marketing, sales and communications