3 - Comment

In a year marked by unprecedented change and a new necessity for adaptability, the Communiqué Awards held its first virtual awards event on 2 July showcasing the best work in healthcare communications.

The annual Communiqué Awards 2020 was broadcast live straight to the screens of those watching at home on the day, with 1,400 live views and 37,000 minutes watched in total.

Commenting on the success of the first virtual Communiqué Awards, Debbie Tuesley, events director at PMGroup said: “It was fantastic to see such a positive response both before, during and after to the live stream awards. In this exceptional year, we have been very proud to ensure that the outstanding work taking place in support of patients in the healthcare medical affairs and communications industry can continue to be recognised.”

The live screening also took social media by storm – 500 tweets were sent and of those, 370 went on the Communiqué social media wall. This impressive activity also resulted in the Communiqué hashtag – #cxhealth – trending 9th in the UK.

Congratulations to all our winners, highly commended and finalists! The competition was fierce as always and, again, the judges were impressed with the quality of the entries. See our coverage of this exciting inaugural live streaming event starting on page 22.

On a more serious note, in the cover article by Chris Ross on the science of behaviour, it is clear that everyone counts in the fight against COVID-19 and that the behaviour of each and every one of us can help to stem the tide of this disease

As Chris says: “Behavioural ‘nudges’ will be key to preventing a second spike, with everything from hand hygiene and haircuts to workplace safety and contact tracing all relying on the right behaviours. But evidence from past pandemics shows that, when the peak has passed, it doesn’t take long for people to return to their old ways. With COVID-19, short-term behaviour change won’t be enough.”

Read more about the vital part that behavioural science has to play in the war against the coronavirus on page 28. I hope you enjoy this issue!

PS: Celebrating 20 years of recognising excellence in improving patient outcomes, we are very pleased to announce that PMEA 2020 is open for entry! Go to www.pmlive.com/pmea for full details.

THE TEAM
Editorial:
Group Managing Editor
Iona Everson
Reporter
Lucy Parsons

Studio:
Executive Director
Karl Equi
Middleweight Graphic Designer
Helen Penfold

Sales:
Business Director
Tara Lovegrove

Production Manager
Samuel Hamilton

EDITORIAL ADVISORY BOARD
Philip Atkinson
Founder of Hive-Logic, Lifescience Transformation
Uday Bose
Corporate vice president, head of global marketing oncology, Boehringer Ingelheim
Dr Luc Hermans
VP commercial planning and operations Europe, Asia, Middle East, Gilead Sciences
Stefan Janssens
President EMEA, Cegedim Dendrite
John Morris
Partner, KPMG
Paul Pay
Chief business development officer, Norgine
Mark Rothera
Chief executive officer, Orchard Therapeutics
Ian Talmage
Senior vice president, global marketing, general medicine, Bayer Pharmaceuticals

PUBLISHED BY
PMGroup
Mansard House, Church Road, Little Bookham, Surrey, KT23 3JG, UK
Tel: +44 (0)1372 414200
Fax: +44 (0)1372 414201

CONTACT US
General enquiries: info@pmlive.com
Editorial: editor@pmlive.com
Advertising: sales@pmlive.com
Subscriptions: subscriptions@pmlive.com

Views expressed by the contributors do not necessarily represent those of the publisher, editor or staff.
© 2020 PMGroup
All rights reserved. No part of this publication may be copied, reproduced, transmitted, photocopied, recorded or stored on any retrieval system without the prior written consent of the publishers.
The magazine is also available at the following subscription rates: £120 UK, £180 Europe, £210 RoW

Celebrating the virtual Communiqué Awards!