A different perspective

In this month’s issue we look at patient participation and the importance of the patient voice in clinical trial development. The article talks about a recent discussion with healthcare professionals and patient representatives, where a blind poll revealed that attendees believed that the ‘public is not sufficiently informed on clinical trials’. The article goes on to say that a significant barrier preventing clinical trial recruitment is the lack of clear understanding and a general fear of the risks involved in participating. By listening to the patient voice, there is a chance to increase engagement and involvement within the general public. Read more on page 22.

In our cover story on omnichannel communications, Chris Ross conducts a creative review of pharma’s pursuit of communications excellence and discovers an industry in need of insight and imagination. Chris looks at research from an Indegene study published earlier this year that revealed that doctors have been disappointed with pharma’s digital efforts during the pandemic. Read more on page 28.

Also in this issue, members of the HCA’s Future Leaders Working Group look at the great healthcare communications reset and how we can make the new normal work for everyone. In the article, they ask: “Are things about to go back to ‘normal’ – or what we thought of as normal back in early March last year? Can they? More importantly, should they?” Read more on page 34.

Looking ahead, in our October issue we will be focusing on the impact of creativity in healthcare and how creativity can create and improve brand recognition.

If you would like to make your voice heard on this topic, please get in touch at sales@pmlive.com

I hope you enjoy this issue!

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