Pharmaceutical Market Europe • June 2021 • 45
HEALTHCARE COMMS
Avenir Global has announced that it is moving four of its UK agencies into one office, based at Riverside House in the Bankside area of London.
The office space, which officially opened on 17 May, is operating at a reduced capacity at the moment to ensure that it is COVID-19 secure. It will house four of Avenir’s leading UK brands – AXON, Cherry, Hanover and Madano.
Although Avenir had planned the move prior to the pandemic, the delay enabled its teams to contribute ideas for the workspace design.
The design is focused on ‘maximum’ flexibility to enable hybrid working for employees who are splitting their time between office, home and client locations.
The office space was also designed with sustainability as a key priority, Avenir added in a statement, with the use of environmentally responsible suppliers and low impact resources throughout the process.
“We believe strongly in the role of the office as a place to collaborate, share experience and learn from each other,” said Ralph Sutton, international managing partner, Avenir Global.
“Bringing all our people together into one location, supported by the latest technology, will help us create a home in which each brand can thrive, maintaining its own distinct culture, while having the opportunity to partner with the other brands where that adds value to our clients. The space also allows us to plan for future growth,” he added.
Montreal, Canada-headquartered Avenir is the holding company behind a range of specialist communications firms. It has over 1,000 staff and offices in 23 locations across Canada, the US, Europe and the Middle East, ranking among the top 15 largest communications firms globally.
“We worked with our architect, Gensler, to consult extensively with our people at AXON, Cherry, Hanover and Madano throughout this process and we are delighted that the end product is a workspace that reflects our values as a firm and that will ensure people feel connected from any part of the world,” said Sutton.
Healthcare communications company Lucid Group has announced the opening of its new headquarters in Marlow, Buckinghamshire.
The new space replaces Lucid’s original headquarters in Loudwater, Buckinghamshire, where the company has been based since it was founded in 2007.
The opening of the workspace will enable additional ways of working for Lucid employees to reconnect and collaborate, both with each other and with clients, the company said in a statement.
Lucid also added that it would moving to a hybrid approach, with all work and collaboration spaces in the Marlow location continuing to operate within COVID-19 guidelines.
The office move comes as Lucid announced that it would be re-opening all of its premises in both the UK and the US while the company moves to a hybrid way of working.
“Although we’ve worked brilliantly through lockdown, the opening of our premises, both old and new, will facilitate new ways of collaboration and innovation,” said Dennis O’Brien, chief executive officer of Lucid Group.
“It also provides all the new, talented people who have joined us during lockdown with the opportunity to contribute, with their whole selves, towards building Lucid’s culture – a culture where people have always been at the heart of what we do and who we are,” he added.