Pharmaceutical Market Europe • March 2021 • 5

CONTENTS

March 2021

NEWS & COLUMNS


6-7 NEWS
Merck to acquire Pandion Therapeutics for $1.85bn; AMR Action Fund raises $140m from new investors

8-11 CORONAVIRUS NEWS
FDA grants emergency approval for J&J's vaccine; UK to launch first COVID-19 human challenge study

12 DARWIN'S MEDICINE
Edging towards success – evolution tells us to look for small advantages, not big leaps

13 POLICY AND PUBLIC HEALTH
The impact of social isolation and loneliness due to COVID-19 has not yet fully revealed itself

14 DON'T HESITATE, VACCINATE!
Talent remains an important asset and big challenge

15 LAUCH LEADERS' BLOG
How to prioritise, perform and prevail

26 RESEARCH NEWS
Parkinson's UK launches new biotech company; MS Society funds two UK 'Centres of Excellence'

FEATURES


16-17 NEW THINKING, BOLD ACTION
UCB's Mike Davis talks about building a better future for people living with severe diseases

18-19 A NEW ERA FOR UK-JAPANESE
SCIENTIFIC RESEARCH RELATIONS

The recently signed UK-Japan Free Trade Agreement is hoped to foster collaboration

20-21 SETTING UP FOR SUCCESS IN
POST-BREXIT, POST-PANDEMIC BRITAIN

Galapagos' Emma Chaffin talks about creating a new biotech affiliate in the UK during the pandemic

22-23 RARE DISEASE DRUG PRICING
Comparison of orphan drug assessments from NICE versus the NHS

25 RAISING AWARENESS ON RARE DISEASE DAY 2021
Rare Disease Day 2021 focused on the global rare disease community

COMMUNIQUE
MARKETING & COMMS


28-30 MAPPING THE PATIENT JOURNEY
Eight ways to improve support programmes

34-35 DISEASE AWARENESS ENGAGEMENT
Patients are on the minds of HCPs, and at the forefront is engagement with disease awareness events

36-37 NOW THAT COVID-19 VACCINES HAVE BEEN APPROVED, IT’S OUR TURN, HEALTHCARE COMMUNICATORS
The more people who are protected against COVID-19, the better it will be for the health of our global community

41 HEALTHCARE COMMS
GCI Health opens new office in Brussels; Red Havas Health launch unites health professionals from across the globe

42 PEOPLE
Q&A with Avril Lee

CAREERS & RECRUITMENT


38-40 APPOINTMENTS
Changes at MSD, Eli Lilly and Leo Pharma

43 PHARMA MARKETING JOBS
Jobs in pharma marketing, sales and communications