Pharmaceutical Market Europe • March 2021 • 41
HEALTHCARE COMMS
Neha Dave and Kath Kerry
Healthcare and medical communications agency GCI Health has opened a new office in Brussels, Belgium to expand its global public affairs offering.
GCI Health Brussels will be situated near the EU parliament, offering clients a range of government and public affairs, integrated communications and advocacy capabilities.
It will be led by EU policy professional Neha Dave (pictured), who has joined GCI Health Brussels as senior director. She will also join GCI Health’s global public affairs and policy team, which is led by senior vice president of public affairs and health policy Ryan Kuresman.
Dave will oversee the Brussels expansion alongside GCI Health’s UK managing director Kath Kerry (pictured).
In a statement, GCI Health also said that the expansion into Europe will offer clients a new approach to public affairs that is based in public health, fuelled by community advocacy and ‘solidified’ through public policy.
“The addition of our new office in Brussels reflects our commitment to our growing EU client base and builds on the success of GCI Health’s offices in the UK and Germany,” said Kerry.
“Our EU expansion will further enhance our ability to drive cohesive strategies across the region and mobilise on-the-ground support as needed,” she added.
Kristin Cahill, global chief executive officer, GCI Health said, “Building a truly global and seamless team of health policy specialists, from Washington DC [in the US] to Brussels and across our global network, further strengthens our reach and will help our clients navigate the complexity of healthcare policy across borders.”
James Wright and Stacey Gandler
Red Havas has announced the launch of Red Havas Health, a new offering that will unite the agency’s health professionals from across the globe.
The new Red Havas Health brand will bring together professionals from Red Havas across the US, Australia, Singapore, Vietnam and the Philippines, as well as Havas Health PR in New York, Havas Life Medicom PR based in the UK and Havas PR in Milan.
In addition, Red Havas Health will also launch in France and Germany.
As part of the launch, all the agencies will now carry the Red Havas Health brand and leverage its ‘merged media’ approach which integrates earned, social and experiential capabilities.
“More than ever before, scientific innovation, technology and world events are transforming how we consume and interact with health information,” said James Wright (pictured), global chairman of the Havas PR Global Collective and global chief executive officer of Red Havas.
“Backed by the Havas Health & You network, the new Red Havas Health brand will be at the forefront of the changing way we are learning about our own health and that of our loved ones. By uniting our fantastic talent from key markets, our new full-service global PR offering will provide clients even greater access to the best thinking, technology, data and insights,” he added.
Stacey Gandler (pictured), global managing director of Red Havas Health said, “At Red Havas Health, our approach to communications is different, as we’ve built this model to reflect the significant shifts in consumer and business relationships with health over the past year.
“We’ve focused on fusing science and culture together, enabling our clients to be more connected with the communities they serve with purpose and authenticity.”