Pharmaceutical Market Europe • March 2022 • 27

COMMUNIQUÉ MARKETING & COMMS

COMMUNIQUÉ
MARKETING & COMMS

MARCH HIGHLIGHTS

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28-30
IT’S TIME TO UNLEASH THE FULL POWER OF MEDICAL AFFAIRS
Bridging the gap between pharma companies and HCPs

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34-35
THE EXPERTS WITHIN
Three trends accelerating the strategic impact of medical affairs

Changes at MSD, Takeda and Eli Lilly

AXON reveals new brand identity; I Will Always Be Me – a unique insight into motor neurone disease

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