Pharmaceutical Market Europe • May 2021 • 5
CONTENTS
NEWS & COLUMNS
6-7 NEWS
Oxford University’s malaria vaccine is 77% effective; Retevmo shows early promise in new cancer types
8-11 CORONAVIRUS NEWS
J&J resumes US roll out of COVID-19 vaccine; EU begins legal action against AstraZeneca
12 DARWIN'S MEDICINE
Cross functions – the biggest problem in your company is also your biggest opportunity
13 POLICY AND PUBLIC HEALTH
The technology responses to this pandemic have fallen far short of expectations
14 SENSE OF BELONGING
Achieving a good sense of belonging in your teams increases productivity and reduces turnover
15 PHARMA MARKETERS' BLOG
On your marks, get set...brand plan!
FEATURES
16-17 RARE DISEASES: WHY THEY
CAN BE SO DIFFICULT TO IDENTIFY
Symptoms shared with more common diagnoses can make them more difficult to spot
18-19 THE LESSONS LEARNED
FROM COVID-19’S IMPACT
ON ONCOLOGY TRIALS
How COVID-19’s lasting legacy will reshape clinical cancer research
20-21 PILOTING A ROUTE
TO THE BIOSIMILARS
OPPORTUNITIES IN EUROPE
Investigating the EU regulatory hurdles that life sciences companies face
24-25 ALZHEIMER’S DISEASE:
THE SEARCH FOR A CURE
To ensure the successful discovery and development of new dementia therapies, key gaps in the field need to be addressed
COMMUNIQUE
MARKETING & COMMS
28-30 LAUNCH EXCELLENCE
A novel look at launch excellence through the lens of COVID-19 that explores how pharma’s launch leaders are rewriting the story
34-36 LAUNCH ENGAGEMENT
How the pandemic is forcing a fresh focus on the human touch and fresh thinking about engagement
40-41 LAUNCH PLANNING
AND IMPLEMENTATION
While some errors are unforeseen, many can be prevented with better planning, coordination, communication and transparency
45 HEALTHCARE COMMS
Cuttsy+Cuttsy launches a charitable
programme; Healthware Group acquires
London-headquartered consultancy SWM
46 PEOPLE
Q&A with Sarah Gordon
CAREERS & RECRUITMENT
38-40 APPOINTMENTS
Changes at ICR, Novartis, Eli Lilly and GSK
43 PHARMA MARKETING JOBS
Jobs in pharma marketing, sales and communications