Pharmaceutical Market Europe • May 2021 • 5

CONTENTS

April 2021

NEWS & COLUMNS


6-7 NEWS
Oxford University’s malaria vaccine is 77% effective; Retevmo shows early promise in new cancer types

8-11 CORONAVIRUS NEWS
J&J resumes US roll out of COVID-19 vaccine; EU begins legal action against AstraZeneca

12 DARWIN'S MEDICINE
Cross functions – the biggest problem in your company is also your biggest opportunity

13 POLICY AND PUBLIC HEALTH
The technology responses to this pandemic have fallen far short of expectations

14 SENSE OF BELONGING
Achieving a good sense of belonging in your teams increases productivity and reduces turnover

15 PHARMA MARKETERS' BLOG
On your marks, get set...brand plan!

FEATURES


16-17 RARE DISEASES: WHY THEY
CAN BE SO DIFFICULT TO IDENTIFY

Symptoms shared with more common diagnoses can make them more difficult to spot

18-19 THE LESSONS LEARNED
FROM COVID-19’S IMPACT
ON ONCOLOGY TRIALS

How COVID-19’s lasting legacy will reshape clinical cancer research

20-21 PILOTING A ROUTE
TO THE BIOSIMILARS
OPPORTUNITIES IN EUROPE

Investigating the EU regulatory hurdles that life sciences companies face

24-25 ALZHEIMER’S DISEASE:
THE SEARCH FOR A CURE

To ensure the successful discovery and development of new dementia therapies, key gaps in the field need to be addressed

COMMUNIQUE
MARKETING & COMMS


28-30 LAUNCH EXCELLENCE
A novel look at launch excellence through the lens of COVID-19 that explores how pharma’s launch leaders are rewriting the story

34-36 LAUNCH ENGAGEMENT
How the pandemic is forcing a fresh focus on the human touch and fresh thinking about engagement

40-41 LAUNCH PLANNING
AND IMPLEMENTATION

While some errors are unforeseen, many can be prevented with better planning, coordination, communication and transparency

45 HEALTHCARE COMMS
Cuttsy+Cuttsy launches a charitable
programme; Healthware Group acquires
London-headquartered consultancy SWM


46 PEOPLE
Q&A with Sarah Gordon

CAREERS & RECRUITMENT


38-40 APPOINTMENTS
Changes at ICR, Novartis, Eli Lilly and GSK

43 PHARMA MARKETING JOBS
Jobs in pharma marketing, sales and communications