Pharmaceutical Market Europe • May 2021 • 45
HEALTHCARE COMMS
Cuttsy+Cuttsy launches charitable programme for its 10th anniversary
Healthcare communications agency Cuttsy+Cuttsy has launched a new charitable campaign to coincide with the 10th anniversary of its initial launch.
The programme – Cuttsy Cares – will deliver up to £10,000 to help improve the quality of life for others.
It will run over a period of 12 months, with the programme calling on the whole Cuttsy+Cuttsy team to support causes ‘close to their hearts’, the agency said in a statement.
“Throughout our ten years, putting people first has been central to our approach. Working to make people’s lives better is what we do whether that’s in our work for pharmaceutical companies and healthcare charities, how we support one another within the C+C team, to how we use our skills and resources to support the wider community,” said Caroline Benson, co-founder of Cuttsy+Cuttsy.
“So, when we started to think of ways to celebrate our 10th anniversary we knew we wanted to create an initiative that would make a difference,” she added.
The charitable programme follows the agency’s pay-it-forward campaign, which took place over Christmas in December 2020.
For this campaign, staff made suggestions for contribution ideas in December, with notable contributions including lunch clubs for over 65s, physiotherapy sessions for MS management and R&R sessions for cystic fibrosis nurses.
“The Christmas campaign was a huge success. The whole team got involved and came up with some really creative ideas to pay-it-forward and make a difference to the lives of others,” said Mathew Cutts, co-founder of Cuttsy+Cuttsy.
“Reimagining that campaign to make an even bigger impact, over a longer period of time, feels like the right thing to do, especially as so many healthcare charities continue to have a challenging time.Giving shouldn’t just be reserved for Christmas, after all!”
Healthware Group acquires London-headquartered consultancy SWM
SWM founders Genevieve Robson and Francis Mahmud Namouk with Healthware Group’s Roberto Ascione
Integrated digital health organisation Healthware Group has acquired London, UK-based creative motion lab and consultancy, Streaming Well Motion (SWM).
SWM was created to address the growing need for scientifically accurate and ‘compelling’ video communications.
The consultancy provides strategic consultancy and tactical execution for virtual and hybrid experiences, as well as content development and medical education for the life sciences industries.
Healthware Group’s acquisition of SWM follows years of collaboration between the two companies by providing end-to-end solutions that linked pharmaceutical and other life sciences companies with both professional and consumer health audiences.
“Joining the Healthware Group allows us to solidify our years-long working relationship and leverage the Group’s outstanding network and capabilities to better facilitate the exchange of scientific information around congresses and deliver relevance for daily clinical practice,” said Francis Mahmud Namouk, managing director SWM.
“We are very excited about this acquisition, which further marks the commitment of Healthware in the next stage of evolution in learning science and advanced educational experiences. As the natural next step in a long and productive relationship, we look forward to serving new and existing clients in an expanded virtual capacity while remaining rooted in real-life human interactions,” added Roberto Ascione (pictured right), founder and chief executive officer of Healthware Group.
In a statement, Healthware Group said that the addition of SWM further strengthens its aim of guiding the transformation of life sciences, health technology, medical device and insurance companies to improve patient outcomes and business results.
Healthware Group also highlighted SWM’s capabilities in creative visualisations, leveraging new technologies and its ability to analyse data for continuous improvement and insights.
These skills, according to Healthware Group, have “never been more relevant”, as an estimated 70% of HCPs want to see virtual and hybrid in-person formats continue after the pandemic.