Pharmaceutical Market Europe • November 2020 • 5
CONTENTS
NEWS & COLUMNS
6-7 NEWS
Bayer pays an initial $2bn for AskBio; EMA reviewing Biogen's potential Alzheimer's drug
8-11 CORONAVIRUS NEWS
UK invests in human challenge trials for COVID-19; FDA approves Gilead's remdesivir
12 DARWIN'S MEDICINE
The chief executive ostrich – some of the most perplexing executive behaviour is simply Darwinian
13 POLICY AND PUBLIC HEALTH
Be careful what you wish for – ten months into this pandemic, it seems a lot of people are hoping for some strange things
14 WINTER IS COMING
The importance of looking after our mental and physical health while working from home
15 LAUNCH LEADERS' BLOG
How can launch leaders innovate?
FEATURES
16-17 RETHINKING INFECTIOUS
DISEASE PREPAREDNESS
The importance of long-term strategic investment to prepare for the next threat that emerges
18-19 THE IMPORTANT ROLE OF CLINICAL RESEARCH ORGANISATIONS
Looking at the impact of COVID-19 on clinical research activities and the resulting acceleration of innovation across many areas
20-21 BIOSIMILARS IN THE US MARKET
The US celebrates five years of biosimilars on the market – a look to the past, present and future
23 DIGITISING HEALTHCARE
The market for IoT in healthcare is projected to reach $534bn by 2025.
24-25 DIGITAL HEALTHCARE
AND CHRONIC DISEASES
With approximately half of all adults worldwide living with a chronic condition, providers are looking at digital solutions to transform this area of healthcare
COMMUNIQUE
MARKETING & COMMS
30-32 CREATIVITY IN QUARANTINE
Creativity is a key ingredient for success as we work our way through the pandemic – Chris Ross explores the value of creativity and how to realise it
38-39 NEW PRODUCT LAUNCHES
The risks and challenges involved in taking specialty drugs, biopharmaceuticals and drug/device combinations to market
40-41 WHY DIGITAL IS THE SOLUTION
TO THE HEALTHCARE CRISIS
Amid the uncertainty of the pandemic, rather than halting progress, in many ways the crisis has expedited it
45 HEALTHCARE COMMS
Havas Health & You launches new network; WPP Health Practice partners with ESPCH
46 PEOPLE
Q&A with Sarah Mikhailov
CAREERS & RECRUITMENT
42-44 APPOINTMENTS
Changes at at MSD, Merck and Bayer
47 PHARMA MARKETING JOBS
Jobs in pharma marketing, sales and communications