Pharmaceutical Market Europe • November 2021 • 3

COMMENT

Achieving connected teamwork for patients and HCPs

In our cover story, we look at how achieving connected teamwork for patients and HCPs through digital technology can result in better outcomes. Digital health solutions are transforming how healthcare takes place, giving patients the chance to receive truly bespoke care that matches precise individual needs. The ability to track symptoms and experiences on any given day in real time creates a more comprehensive picture of patient health and quality of life in between healthcare visits and while HCPs are so busy and are working hard to protect their patients from COVID-19, this is especially valuable. Read more on page 30.

In our article on corporate social responsibility, Danny Buckland looks at the significant impact companies’ actions have on people’s lives, not just in terms of the products and services they offer or the jobs and opportunities they create, but also in terms of working conditions, health and the environment. The article also mentions two examples of big pharma companies that have been successful in implementing corporate social responsibility, Read more on page 32.

Don’t forget to book a table for PMEA! The Awards are set to go ahead live in London on 24 November at the Royal Lancaster. You’ll want to be there to find out who wins!

Book online at www.pmlive.com/pmea/bookaseat or contact Helen Palmer-Wickens on +44 (0)1372 414 253 or hpalmer-wickens@pmlive.com

Looking ahead, in our December issue we will be focusing on patient value and patient-centricity, and the importance of patient-reported outcomes to ensure that the patient voice is fully heard.


If you would like to make your voice heard on this topic, please get in touch at sales@pmlive.com

I hope you enjoy this issue!

Image

Iona Everson
Group Managing Editor

Keep up to date with the latest developments in the UK and global healthcare marketplace – sign up to daily or weekly news alerts and fortnightly or monthly bulletins on specific topics at  www.pmlive.com/register

Image

THE TEAM
Editorial:
Group Managing Editor
Iona Everson

Studio:
Executive Director
Karl Equi
Middleweight Graphic Designer
Helen Penfold

Sales:
Business Director
Tara Lovegrove

EDITORIAL ADVISORY BOARD
Philip Atkinson
Founder of Hive-Logic, Lifescience Transformation
Uday Bose
Corporate vice president, head of global marketing oncology, Boehringer Ingelheim
Dr Luc Hermans
VP commercial planning and operations Europe, Asia, Middle East, Gilead Sciences
Stefan Janssens
President EMEA, Cegedim Dendrite
John Morris
Partner, KPMG
Paul Pay
Chief business development officer, Norgine
Mark Rothera
Chief executive officer, Orchard Therapeutics
Ian Talmage
Senior vice president, global marketing, general medicine, Bayer Pharmaceuticals

PUBLISHED BY
PMGroup
Mansard House, Church Road, Little Bookham, Surrey, KT23 3JG, UK
Tel: +44 (0)1372 414200
Fax: +44 (0)1372 414201

CONTACT US
General enquiries: info@pmlive.com
Editorial: editor@pmlive.com
Advertising: sales@pmlive.com
Subscriptions: subscriptions@pmlive.com

Views expressed by the contributors do not necessarily represent those of the publisher, editor or staff.
© 2021 PMGroup
All rights reserved. No part of this publication may be copied, reproduced, transmitted, photocopied, recorded or stored on any retrieval system without the prior written consent of the publishers.
The magazine is also available at the following subscription rates: £120 UK, £180 Europe, £210 RoW

Image