What’s the best thing about working in healthcare comms?
How often do you get the opportunity to change the world? Healthcare is probably the most important subject to mankind and communications is the most powerful tool within it – in our own way, we can change the world.

What’s the worst thing about working in healthcare comms?
When people don’t recognise that this is their opportunity to change the world. Every time we get a drug used more effectively, make HCPs more aware of a disease via a campaign or improve the patient pathway, we get a chance to make a difference, but not everybody realises that.

What’s your favourite bar or eatery?
TÏNG at The Shard. Absolutely great food and fantastic views of London, one to check out if you haven’t already. I do go through phases though, so feel free to ask me again next month.

Which buzzwords/office jargon get on your nerves?
‘Work/life balance’ – I believe people should have a balance but those who talk about it want less work, those who don’t are the other way around and I really think that if you get it right, you don’t differentiate between the two.

Which book/film would you recommend above all others and why?
Pattern Recognition by William Gibson. Gibson was a visionary. It’s a thriller about patterns of behaviour and recognising them and trying to work out what they add up to and mean. He makes the subject fascinating.