Pharmaceutical Market Europe • February 2026 • 42

APPOINTMENTS

VML UK

Joe Petyan

Image

VML UK has appointed Joe Petyan as CEO. He spent almost seven years at WPP, including as Global Client Lead for HSBC and Haleon, and was previously Joint CEO of J. Walter Thompson London. In his new role, Petyan will oversee a newly unified UK business by operationally aligning the core agency with VML’s Enterprise Solutions.

OPEN Health

Diala Habib

Image

OPEN Health has appointed Diala Habib as President of Promotional Medical Education and Patient Engagement. Habib’s experience includes over 14 years at Healthcare Consultancy Group in roles such as Executive Director, Commercial and Marketing Lead and President, North America. She was also formerly President of Health Science Communications.

VML Health

Nadine Leonard

Image

VML Health has appointed Nadine Leonard as Global Chief Solutions & Innovation Officer. The role was created specifically to drive health solutions for the company’s clients. Leonard was most recently Therapeutic Area Lead for Pfizer’s oncology branch. She was also formerly President of Heartbeat, where she spent almost 16 years.

Edelman

Anna Vogt

Image

Edelman has appointed Anna Vogt as Global Chief Strategy Officer. Vogt previously spent more than four years at VML in roles including Chief Strategy Officer UK and Chief Strategy Officer Europe, Middle East and Africa. Other previous roles include Chief Strategy Officer at TBWA London and Group Head of Strategy at MullenLowe London.

Avalere Health

Laura T Housman

Image

Avalere Health has appointed Laura T Housman as Chief Public Health Officer. Housman has served at Avalere for over three years, most recently as Senior Vice President and Practice Director, Evidence & Strategy. Other roles include Chief Commercial and Operations Officer at Olaris and Founder of Access Solutions Consulting.

Inizio Evoke

Kristin Ryan

Image

Inizio Evoke has appointed Kristin Ryan as Executive Vice President (VP), AI Transformation & Acceleration. She spent over six years at GCI Health, most recently as Executive VP and US Head of Digital & Innovation. Other roles at GCI included Group Senior VP, Head of Digital and Senior VP, North America Head of Digital.

Avalere Health

Matt Kazan

Image

Avalere Health has appointed Matt Kazan as Senior Vice President, Policy. Kazan most recently held the role of Vice President Policy & Government Affairs at SCAN. Other roles previously held by Kazan include Professor of the Practice at the University of Denver and Managing Director at Avalere, where he spent almost five years.

Lumanity

Nathan White

Image

Lumanity has appointed Nathan White as Senior Vice President, Market Access Strategy. White was previously Director, Insights & Strategy at BioVid. He has also held the roles of Senior Principal and US Practice Lead, Pricing and Market Access at Avalere Health and Senior Vice President, Integrated Access and Outcomes Solutions at ICON.

Lumanity

Caroline Solon

Lumanity has appointed Caroline Solon as Vice President, Market Access Strategy. Solon was most recently Senior Director – Global Policy, Access, Value and Evidence at Avalere Health. She also spent almost six years at Genentech, in areas including Pricing, Contracting & Distribution Strategy and Evidence for Access, US Medical Affairs.

Emotive

Alice Garrett

Emotive has appointed Alice Garrett as Group Scientific Director at its London branch. Garrett was previously Scientific Director, also at Emotive. Prior to this, she served at Ashfield MedComms, an Inizio Company, in roles including Associate Scientific Director and Scientific Strategy Director. She was also Senior Medical Writer at Synergy Medical.

Emotive

Beth Roche

Emotive has appointed Beth Roche as Group Scientific Director at its London branch. Roche was previously Scientific Director at Emotive. Prior to that, she held the role of Principal Medical Writer at OPEN Health Scientific Communications. Roche was also formerly Senior Medical Writer and Principal Medical Writer at Langland.

67health

Sarah Greenidge

67health has appointed Sarah Greenidge as Director. Greenidge previously held the role of Associate Director, also at 67health. Prior to her time there, she spent almost five years at Burson, where she held the role of Health and Value Lead – Senior Associate Director. Greenidge also has significant experience in independent consulting.