Is Gen AI ready for life sciences?

This month, Dom Tyer looks at the explosive growth of Gen AI, saying that it “has caused plenty of consternation as well as celebration, but there’s no turning back the clock on this far-reaching technology”. He goes on to say that “there are many important considerations for commercial pharma executives if they are to benefit from the ascendence of Gen AI in life sciences, starting with the need to assess the current position of this fast-moving technology”. Find out more on page 32.

Danny Buckland’s article looks at cutting through the maze of obstacles to liberate patient pathways, and how digital and AI intelligence is advancing healthcare while demolishing barriers to access and equity. As he says: “Digital advances, both in technology and its delivery, have been remarkable in recent years but, with ten million people in the UK lacking foundation-level tech skills, there is growing concern that the groups often most in need of healthcare, such as the elderly and socially disadvantaged, remain on the outside.” Read more on page 26.

In our article from Amgen’s Russell Abberley, he looks at why the patient voice is the secret to re-energising the healthcare sector, the challenges facing the UK’s healthcare system and why putting the patient voice at the heart of our work is key. As he says: “Investing in the future of healthcare means not only improving staff and patient engagement today but thinking about the staff and patients of tomorrow.” Turn to page 16 to find out more.

In Europe, health inequity poses the greatest challenge to achieving public health goals in the coming years. In this month’s article on page 18, the authors look at how the ‘five Ps’ can close health equity gaps, with policymakers, payers, providers, patients and pharma each uniquely able to impact health equity – and together, achieve real progress.

Next month, our December issue looks at maintaining the focus on the patient – the need for a human touch in an AI world. If you would like to make your voice heard on this topic, please get in touch at sales@pmlive.com

And don’t forget to book your tickets for the PMEAs, taking place at a black tie event in London on 21 November. Email ddevadiga@pmlive.com to find out more.

I hope you enjoy this issue!

Keep up to date with the latest developments in the UK and global healthcare marketplace – sign up to daily or weekly news alerts and fortnightly or monthly bulletins on specific topics at  www.pmlive.com/register