39 Appointments

Real Chemistry has appointed Dirk Poschenrieder as Managing Director, Germany. In his new role, Poschenrieder will lead growth and client delivery in Germany, partnering with clients to ensure business, communications and engagement strategies are grounded in local expertise while leveraging connections to global network and integrated capabilities.

Poschenrieder brings 25 years’ experience across healthcare marketing, communications and business development. “Germany plays a critical role in the success of our clients’ regional and global strategies,” said Suzanne Jacobs, Head of International Markets at Real Chemistry.

Poschenrieder joins Real Chemistry after serving as Managing Director of Publicis Health Germany. His experience also includes eight years as Managing Director at Havas Health Network in Germany.

In a beach-inspired announcement, Emotive has appointed Praveen Vaidyanathan as strategy director. Vaidyanathan was previously VP, strategy director at Saatchi & Saatchi New York, leading strategy across Campbell Snacks’ US portfolio. Prior to that, he was strategy director at VICE/Virtue Scandinavia and Khanna\Reidinga Amsterdam, having started his planning career at George Patterson Y&R Melbourne. Vaidyanathan said: “For a not-so-beach person, working in a dive-shop-turned-agency in a suit, overlooking Coogee Oval, meditative waves on one side and distracting seagulls on the other, felt like just the right amount of juxtaposition." Continuing the beach-inspired metaphors, Emotive said Vaidyanathan will shape problems and challenges into something worth building.

Frontera Global has appointed Steph Wasek as General Manager. Wasek (they) will oversee the day-to-day operations of the business, working closely with clients and colleagues to further enhance the quality, impact and value of Frontera Global’s services. They bring more than 20 years of medical writing and strategy experience across the healthcare, biopharma and medtech sectors, having held senior scientific services positions within the medical communications industry at agencies including Lucid Group and Bedrock Healthcare Communications. Most recently, they served on the leadership team at Synergy Vision as Head of Strategic Development and Integration, where they launched service lines and drove initiatives to strengthen culture and capabilities.

Frontera Global has appointed Mohammed Saleh Bham as Director of Growth. Bham will lead the company’s business development strategy, focusing on building new partnerships, expanding market opportunities and developing capabilities that respond to pharmaceutical clients’ changing needs. He joins the business from Massive Wave Research, where he established and successfully launched the company’s healthcare division. Prior to this, he co-founded healthcare communications agency Collected Group and held roles within Pfizer’s Medical Affairs function, bringing a blend of commercial, strategic and industry experience to the role. Bham commented: “Our ambition is to help clients build and sustain momentum behind their brands and products.”