Pharmaceutical Market Europe • September 2026 • 23
MARKETING & COMMS
COMMUNIQUÉ MARKETING & COMMS
September Highlights
28-29
STRENGTHENING ENGAGEMENT WITH HCPS
The gap between HCPs’ need for
information and pharma’s ability
to deliver relevant, tailored content
30-32
AI’S IMPACT ON CHRONIC DISEASES
Advances in information technology have fundamentally transformed the management of chronic diseases
Changes at Novo Nordisk, Stoke Therapeutics and The Healthcare Communications Association
HEALTHCARE COMMS ON PAGE 39
Prescient completes integration of Uptake; Claire Knapp to oversee Havas Lynx New York