Pharmaceutical Market Europe • September 2021 • 53
HEALTHCARE COMMS
Create, captivate and communicate: with a team that prides itself on being scientists, strategists, artists and storytellers, Cogent aims to captivate audiences by taking the time to understand their needs and behaviours to stimulate engagement. The agency is committed to exploring novel approaches to connect with clinicians, patients and internal stakeholders.
Dedicated to delivering clear and compelling communications, Cogent’s launch adds a third full-service agency to the global healthcare communications and consulting business, AMICULUM.
Cogent’s current team excels in delivering communications with a channel-based approach. As part of the AMICULUM family, they pride themselves on being agile enough to create a nurturing environment where no career path is the same and where team members have the support and opportunity to thrive.
Kirsty Okyne, Cogent agency lead commented: “The healthcare communications landscape is changing and so are we. If the past 18 months has taught us anything about communications, it’s that they need to be forward-thinking and embrace the creative transformation in healthcare. Our name captures our vision for everything we want good healthcare communications to be: clear, compelling and credible.”
AMICULUM co-founder, Richard Allcorn, said: “As we celebrate AMICULUM’s 20th year, we’re delighted to welcome a new full-service agency to the family, one that continues our ambition to respond to the rapidly changing healthcare environment and increasing needs from clients and audiences.”
AMICULUM is an independent global healthcare communications, consulting and learning business with a global team of over 300 healthcare communications professionals based in New Zealand, China, Hong Kong, Singapore, UAE, Switzerland, the UK and the USA. It partners with leading pharmaceutical, biotechnology and medical device companies in some of the most complex and exciting areas of medicine.
Combining industry-leading digital capabilities with deep scientific knowledge to supercharge the disruption of the global healthcare communications industry, Wedgewood Communications, a US-based full-service biopharma commercial communications and advertising agency, has joined imc group with the backing of pan-European investor Waterland Private Equity.
Wedgewood Communications represents a convergence of science, technology and creativity. This strategic partnership builds upon a strong historical working relationship between the two companies and will encourage further successful agency collaborations across the imc group. Wedgewood joins imc group alongside existing imc group agencies: imc agency, Porterhouse Medical, Indigo Medical Compliance and Pulsar.
Established in 1989 by a core team with roots in the data-led and detail-intense field of medical publishing, Wedgewood Communications delivers evidence-based solutions to clients across almost every therapeutic category, with the express aims of driving productivity, increasing market share and improving care outcomes.
Wedgewood Communications will significantly enhance the ability of the imc group to disrupt the global healthcare communications industry by offering clients a multidisciplinary approach across seven core divisions: Medical & Scientific Content, Publications, Digital & Creative, Insights & Consulting, Patient Engagement, Meetings & Events, and Medical Compliance & Material Review.
Tom Timko, Chief Operating Officer at Wedgewood Communications, commented: “Having known the quality of work produced by Shairose and her standout team for several years, we are thrilled to join their effort to shake up the global healthcare communications industry. We’re excited that this collaboration with imc will expand our service offerings to Wedgewood’s client teams, and that our pooled resources and expertise will be game-changing for the brands that we support.”
Shairose Ebrahim, Chief Executive Officer of imc group, commented: “Having worked with the team at Wedgewood Communications previously, I have first-hand experience of their exceptional dedication, ingenuity and ability. We are delighted to be partnering with them and we look forward to taking our combined offering to the next level in the service of our clients on both sides of the Atlantic.”