Pharmaceutical Market Europe • September 2021 • 22-29
COMMUNIQUÉ AWARDS 2021
The first face-to-face Communiqué Awards since the outbreak of the COVID-19 pandemic
The hard work and dedication of healthcare comms agencies, charities and healthcare communicators was celebrated at the annual Communiqué Awards on 1 September, held in person for the first time since the beginning of the COVID-19 pandemic.
The awards ceremony, run each year by PME’s parent company Datateam, returned to the London Grosvenor House Hotel as professionals gathered face-to-face for the live event – with COVID-19 safety measures ensuring the well-being of all guests.
For the 2021 awards, 30 categories spanning across healthcare communications, medical affairs as well as individual, team and company awards, recognised the standout work and contributions from across the industry.
This included three new awards, including Excellence in Medical Affairs – Operations, which was won by Lucid Group for Gilead, and the Agility and Flexibility Award, taken home by Dovetail for IBD Registry.
In the individual, team and company awards, another category had its debut this year – the Leadership Award for Action on Workforce Diversity and Inclusion.
The winners of this new award were McCann Health Medical Communications for its ‘D&I in Our DNA’ submission.
According to the judges, ‘McCann Health Medical demonstrated a fundamental belief in the value of D&I to their leaders, employees, clients, partners and society at large’.
Professor Jonathan Van-Tam, Deputy Chief Medical Officer for England, also accepted the Healthcare Communications Award to a standing ovation from the crowd.
Van-Tam has been described as ‘the most trusted face of the COVID-19 pandemic in Britain’ and the ‘perfect example of how to do public health communications’ – these testimonials were clearly reflected by the audience’s overwhelming reaction to his win on the night.
The highly coveted Communiqué Medical Affairs Agency of the Year and Communiqué Communications Consultancy of the Year were awarded to Oxford PharmaGenesis and Evoke KYNE respectively.
Commenting on the success of the night, Debbie Tuesley, Communiqué Awards Director said: “It was great to return for the first in-person Communiqué Awards since the outbreak of the pandemic in 2020. The level of work submitted this year was exceptionally high, reflecting the outstanding dedication of all those working across medical affairs and healthcare communications. Well done again to all the winners, highly commended and finalists for continuing to shine during an unprecedented period!”
Excellence in Communicating and Using Data
Sponsored by Ruder Finn
Winner:
Heart Failure: The Hidden Costs of Late Diagnosis
by Lexington for Roche Diagnostics
Best Use of Data Visualisation
Sponsored by Lucid Group
Winner:
Meningitis Progress Tracker
by Meningitis Research Foundation
Excellence in Global Education Meetings/Stand-Alone Events
Sponsored by EPG Health
Winner:
triMS.online: Communicating Research, Advancing Equality
for All Working in MS
by Oxford PharmaGenesis for Oxford Health Policy Forum
Excellence in National or Local Education Meetings/Stand-Alone Events
Sponsored by CloserStill Media
Winner:
ARENA: A Forum for Nurse Development and Excellence in Immunology
by Sciterion for AbbVie
Excellence in Professional Education Programmes
Sponsored by Havas Life Medicom
Winner: IBD Empower: An innovative education programme for nurses
by nurses
by Takeda UK supported by FCB Health Hampshire, Flipside
and Immaculate
Excellence In Multichannel Communications
Sponsored by Hanover
Winner: Why Sit it Out?
by Mind+Matter for CSL Behring
Excellence in Communications – Payers/Policymakers
Sponsored by xxxx
Winner: Equality for Bladder Cancer Patients: A community campaign for timely treatment
by Incisive Health for Fight Bladder Cancer and MSD UK
Excellence in Public Health Communications
Sponsored by Edelman
Winner: Insight-led Flu Vaccination Public Activation Campaign: London VaccScene ‘Share the Moment’
by Lucid Group for Sanofi Pasteur
Excellence in Patient Programmes
Sponsored by Aurora
Winner: My CLLife: Conversations about living well with CLL
by Virgo Health for AbbVie
The Langland Award for Excellence in Healthcare Partnerships
Sponsored by Langland
Winner: ACTION ON FISTULA – Changing the Fistula Treatment Landscape in Kenya
by Astellas Pharma Europe Ltd and Fistula Foundation
Excellence in Media Relations
Sponsored by JPA Health
Winner: A Breakthrough in Bowel Cancer
by OPEN Health Communications for Pierre Fabre
Excellence in Social Media Strategy
Sponsored by Engine MHP
Winner: Breaking the Dangerous Cycle of Over-reliance on SABA Inhalers
by Real Chemistry for AstraZeneca
Excellence in Engagement through Digital Channels
Sponsored by Page & Page
Winner: MedShr’s COVID-19 Education Programme Across Africa and Middle East: Supporting over 360,000 HCPs Response to the Pandemic
by MedShr for Austrian Development Authority and Novartis
The Say Communications Award for Excellence in Communication through Creative Execution
Sponsored by Say Communications
Winner: My Shade of Pink
by Weber Shandwick for Roche
Excellence in Corporate Communications – Internal Stakeholders
Sponsored by Oxford PharmaGenesis
Winner: Testing Times: Keeping AstraZeneca Workplaces Safe
from COVID-19
by The Difference Collective for AstraZeneca
Excellence in Corporate Communications – External Stakeholders
Sponsored by Oxford PharmaGenesis
Winner: From Ideas to Impact: Bringing our purpose to life
by Eastern AHSN (Academic Health Science Network)
in association with Mind + Matter and Incisive Health (Ashfield Group)
Innovation in Scientific Communications
Sponsored by Oxford PharmaGenesis
Winner: Virtual Reality Revolution in Post-CAR-T Cell Infusion Management
by Synergy HCG and Cassette for Novartis
Charitable Campaign of the Year
Sponsored by OPEN Health
Winner: Mitigating the Impact of Brexit on Kidney Patients
by Kidney Care UK
Winner: Defeating Meningitis
by Meningitis Research Foundation
Excellence in Medical Affairs – Operations
Sponsored by Healthcare Consultancy Group
Winner: Evaluating Value and Impact Across Medical Affairs
by Lucid Group for Gilead
Agility and Flexibility Award
Sponsored by Makara Health
Winner: The IBD Registry COVID-19 Patient Risk Tool
by Dovetail for IBD Registry
Young Achiever in Healthcare Communications
Sponsored by Virgo Health
Winner: Georgie Eccles
by 90TEN
Healthcare Communications Leader
Sponsored by McCann Health Medical Communications
Winner: Claire Eldridge
by Aurora
Healthcare Communiquétor
Sponsored by Ruder Finn
Winner: Mike Dixon
Healthcare Communications Advocate
Sponsored by dna
Winner: Professor Jonathan Van-Tam
In-House Team of the Year
Sponsored by Mind+Matter
Winner: Thrown in the Deep End. The Newly Formed Roche Diagnostics UK Communications Team Dealt with a Pandemic, a Supply Crisis and Much More…
by Roche Diagnostics UK & Ireland
Leadership Award for Action on Workforce Diversity and Inclusion
Sponsored by Bedrock Healthcare
Winner: McCann Health Medical Communications: D&I in Our DNA
Communiqué Small Consultancy of the Year
Sponsored by Lucid Group
Winner: OVID Health
Communiqué Public Affairs and Policy Consultancy of the Year
Sponsored by Zenopa
Winner:Incisive Health
Communiqué Medical Affairs Agency of the Year
Sponsored by Sciterion
Winner: Oxford PharmaGenesis
Communiqué Communications Consultancy of the Year
Sponsored by Certain Health
Winner: Evoke KYNE