Pharmaceutical Market Europe • September 2021 • 22-29

COMMUNIQUÉ AWARDS 2021

Communiqué Awards

The first face-to-face Communiqué Awards since the outbreak of the COVID-19 pandemic

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The hard work and dedication of healthcare comms agencies, charities and healthcare communicators was celebrated at the annual Communiqué Awards on 1 September, held in person for the first time since the beginning of the COVID-19 pandemic.

The awards ceremony, run each year by PME’s parent company Datateam, returned to the London Grosvenor House Hotel as professionals gathered face-to-face for the live event – with COVID-19 safety measures ensuring the well-being of all guests.

For the 2021 awards, 30 categories spanning across healthcare communications, medical affairs as well as individual, team and company awards, recognised the standout work and contributions from across the industry.

This included three new awards, including Excellence in Medical Affairs – Operations, which was won by Lucid Group for Gilead, and the Agility and Flexibility Award, taken home by Dovetail for IBD Registry.
In the individual, team and company awards, another category had its debut this year – the Leadership Award for Action on Workforce Diversity and Inclusion.

The winners of this new award were McCann Health Medical Communications for its ‘D&I in Our DNA’ submission.

According to the judges, ‘McCann Health Medical demonstrated a fundamental belief in the value of D&I to their leaders, employees, clients, partners and society at large’.

Professor Jonathan Van-Tam, Deputy Chief Medical Officer for England, also accepted the Healthcare Communications Award to a standing ovation from the crowd.

Van-Tam has been described as ‘the most trusted face of the COVID-19 pandemic in Britain’ and the ‘perfect example of how to do public health communications’ – these testimonials were clearly reflected by the audience’s overwhelming reaction to his win on the night.

The highly coveted Communiqué Medical Affairs Agency of the Year and Communiqué Communications Consultancy of the Year were awarded to Oxford PharmaGenesis and Evoke KYNE respectively.

Commenting on the success of the night, Debbie Tuesley, Communiqué Awards Director said: “It was great to return for the first in-person Communiqué Awards since the outbreak of the pandemic in 2020. The level of work submitted this year was exceptionally high, reflecting the outstanding dedication of all those working across medical affairs and healthcare communications. Well done again to all the winners, highly commended and finalists for continuing to shine during an unprecedented period!”

Excellence in Communicating and Using Data

Sponsored by Ruder Finn

Winner:
Heart Failure: The Hidden Costs of Late Diagnosis
by Lexington for Roche Diagnostics

Best Use of Data Visualisation

Sponsored by Lucid Group

Winner:
Meningitis Progress Tracker
by Meningitis Research Foundation

Excellence in Global Education Meetings/Stand-Alone Events

Sponsored by EPG Health

Winner:
triMS.online: Communicating Research, Advancing Equality
for All Working in MS

by Oxford PharmaGenesis for Oxford Health Policy Forum

Excellence in National or Local Education Meetings/Stand-Alone Events

Sponsored by CloserStill Media

Winner:
ARENA: A Forum for Nurse Development and Excellence in Immunology
by Sciterion for AbbVie

Excellence in Professional Education Programmes

Sponsored by Havas Life Medicom

Winner: IBD Empower: An innovative education programme for nurses
by nurses

by Takeda UK supported by FCB Health Hampshire, Flipside
and Immaculate

Excellence In Multichannel Communications

Sponsored by Hanover

Winner: Why Sit it Out?
by Mind+Matter for CSL Behring

Excellence in Communications – Payers/Policymakers

Sponsored by xxxx

Winner: Equality for Bladder Cancer Patients: A community campaign for timely treatment
by Incisive Health for Fight Bladder Cancer and MSD UK

Excellence in Public Health Communications

Sponsored by Edelman

Winner: Insight-led Flu Vaccination Public Activation Campaign: London VaccScene ‘Share the Moment’
by Lucid Group for Sanofi Pasteur

Excellence in Patient Programmes

Sponsored by Aurora

Winner: My CLLife: Conversations about living well with CLL
by Virgo Health for AbbVie

The Langland Award for Excellence in Healthcare Partnerships

Sponsored by Langland

Winner: ACTION ON FISTULA – Changing the Fistula Treatment Landscape in Kenya
by Astellas Pharma Europe Ltd and Fistula Foundation

Excellence in Media Relations

Sponsored by JPA Health

Winner: A Breakthrough in Bowel Cancer
by OPEN Health Communications for Pierre Fabre

Excellence in Social Media Strategy

Sponsored by Engine MHP

Winner: Breaking the Dangerous Cycle of Over-reliance on SABA Inhalers
by Real Chemistry for AstraZeneca

Excellence in Engagement through Digital Channels

Sponsored by Page & Page

Winner: MedShr’s COVID-19 Education Programme Across Africa and Middle East: Supporting over 360,000 HCPs Response to the Pandemic
by MedShr for Austrian Development Authority and Novartis

The Say Communications Award for Excellence in Communication through Creative Execution

Sponsored by Say Communications

Winner: My Shade of Pink
by Weber Shandwick for Roche

Excellence in Corporate Communications – Internal Stakeholders

Sponsored by Oxford PharmaGenesis

Winner: Testing Times: Keeping AstraZeneca Workplaces Safe
from COVID-19

by The Difference Collective for AstraZeneca

Excellence in Corporate Communications – External Stakeholders

Sponsored by Oxford PharmaGenesis

Winner: From Ideas to Impact: Bringing our purpose to life
by Eastern AHSN (Academic Health Science Network)

in association with Mind + Matter and Incisive Health (Ashfield Group)

Innovation in Scientific Communications

Sponsored by Oxford PharmaGenesis

Winner: Virtual Reality Revolution in Post-CAR-T Cell Infusion Management
by Synergy HCG and Cassette for Novartis

Charitable Campaign of the Year

Sponsored by OPEN Health

Winner: Mitigating the Impact of Brexit on Kidney Patients
by Kidney Care UK

Winner: Defeating Meningitis
by Meningitis Research Foundation

Excellence in Medical Affairs – Operations

Sponsored by Healthcare Consultancy Group

Winner: Evaluating Value and Impact Across Medical Affairs
by Lucid Group for Gilead

Agility and Flexibility Award

Sponsored by Makara Health

Winner: The IBD Registry COVID-19 Patient Risk Tool
by Dovetail for IBD Registry

Young Achiever in Healthcare Communications

Sponsored by Virgo Health

Winner: Georgie Eccles
by 90TEN

Healthcare Communications Leader

Sponsored by McCann Health Medical Communications

Winner: Claire Eldridge
by Aurora

Healthcare Communiquétor

Sponsored by Ruder Finn

Winner: Mike Dixon

Healthcare Communications Advocate

Sponsored by dna

Winner: Professor Jonathan Van-Tam

In-House Team of the Year

Sponsored by Mind+Matter

Winner: Thrown in the Deep End. The Newly Formed Roche Diagnostics UK Communications Team Dealt with a Pandemic, a Supply Crisis and Much More…
by Roche Diagnostics UK & Ireland

Leadership Award for Action on Workforce Diversity and Inclusion

Sponsored by Bedrock Healthcare

Winner: McCann Health Medical Communications: D&I in Our DNA

Communiqué Small Consultancy of the Year

Sponsored by Lucid Group

Winner: OVID Health

Communiqué Public Affairs and Policy Consultancy of the Year

Sponsored by Zenopa

Winner:Incisive Health

Communiqué Medical Affairs Agency of the Year

Sponsored by Sciterion

Winner: Oxford PharmaGenesis

Communiqué Communications Consultancy of the Year

Sponsored by Certain Health

Winner: Evoke KYNE