Pharmaceutical Market Europe • December 2024 • 46

APPOINTMENTS

Havas Health

Anna Maria Marra 

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Havas Health has appointed Anna Maria Marra as chief executive officer of Europe. Marra has over 26 years of industry experience and joins the agency after holding a variety of key leadership roles over two decades at Pfizer, culminating in her leading the global marketing of the antibiotic Emblaveo. She has also previously held positions at Organon and Merck.

GCI Health

Annalise Coady

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GCI Health has appointed Annalise Coady as president, UK market lead and EMEA head of growth. Coady was previously group president at Real Chemistry, where she was responsible for growing the agency’s footprint across Europe. She has held senior growth roles at Fleishman Hillard, MHP Group and, most recently, at the patient experience start-up PxC.

Ogilvy

Mario Muredda

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Ogilvy has appointed Mario Muredda as global chief executive officer of Ogilvy Health. Muredda has more than two decades of experience in healthcare marketing and joins the agency from Avalere Health, where he served as president of marketing. He previously served in multiple roles at Omnicom Health Group’s Harrison & Star, including as chief executive officer.

Langland

Gemma Cathcart

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Langland has appointed Gemma Cathcart as managing partner for its advertising discipline. Cathcart joins the agency from Avalere Health, where she was managing director for the global marketing capability. She has spent much of her career within the Hive Health network, holding leadership roles at Hive, Pollen and eBee.

Health Unlimited

Brenda Riley

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Health Unlimited has appointed Brenda Riley as scientific director. Riley joins the agency with significant medical communications experience. She most recently served as scientific director at Synergy Medical Communications, now integrated within HCG. Earlier in her career, Riley held the position of associate editor at Springer Nature.

67health

Hannah Culshaw

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67health has appointed Hannah Culshaw as associate director. Culshaw brings extensive healthcare communications experience to the role. She joins the agency from Weber Shandwick, where she held roles of increasing responsibility, including her most recent role of associate director. She also previously held positions at Novartis and GCI Health.

Camino

Peter Hardwidge

Camino has appointed Peter Hardwidge as principal medical writer. Hardwidge joins the agency from Syneos Health Communications, where he also served as principal medical writer.
He held the same position
at OPEN Health after
serving as senior medical writer, and previously held medical writing roles at Nucleus Global.

Emotive

Lina Larry

Emotive has appointed Lina Larry as account manager. Larry takes on the role with notable medical communications experience, having held a number of different roles at Emotive. Most recently, she served as senior account executive at the agency, after holding the role of account executive. She also previously served as a laboratory technician at UK Biocentre.

67health

Beth Masters

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67health has appointed Beth Masters as senior account director. Masters takes on the role after most recently serving as account director at the agency. Prior to joining 67health, she held multiple positions at Evoke Kyne, culminating in her role as senior account manager. She also previously served in positions at dna Communications and GSK.

Health Unlimited

Karl Kemp-O'Brien

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Health Unlimited has appointed Karl Kemp-O’Brien as principal medical writer. Kemp-O'Brien brings extensive experience to the role and joins Health Unlimited from Cognito Medical, where he most recently served as association principal medical writer. He also previously held medical writing positions as Lucid, Prime Global and Phase II International.

Emotive

Kathryn Charter

Emotive has appointed Kathryn Charter as account manager. Charter takes on the role after serving as senior account executive at the agency. Prior to joining Emotive, she held roles of increasing responsibility at Scientific Global Communications, first joining as account coordinator, before being promoted to associate account executive and then to account executive.

Health Unlimited

Maaha Sohail

Health Unlimited has appointed Maaha Sohail as senior account executive. Sohail has notable experience within medical communications, having held multiple positions at Nucleus Global. She first joined the Inizio company as medical communications trainee, before progressing to the role of account executive and later to senior account executive.