Cuttsy+Cuttsy becomes employee-owned

Celebrating 15 years of prioritising clients, patients and its team, Cuttsy+Cuttsy (C+C) founders Caroline Benson and Mathew Cutts have announced that the agency has transitioned to employee ownership, while continuing under the leadership of the two founders.

“After 15 years of building C+C around a simple belief that people matter – our clients, the patients we ultimately serve and, most of all, our team – this marks a hugely meaningful next step in the agency’s story.

“We started Cuttsy+Cuttsy with the belief that you can have a life while working for an agency,” said Caroline and Mathew. “We have always wanted to prove that you can build an ambitious, high-performing agency without losing what matters most. The Employee Ownership Trust feels like the natural next move in our journey.”

Caroline and Mathew will remain closely involved with the business and continue to hold a minority shareholding, but ownership of C+C is now held in trust on behalf of the team who work within the agency.

“This is about protecting the culture we have built together and making sure C+C continues to thrive for the long term,” they added. “We cannot wait to see where the agency goes next, especially with the team even more invested in shaping its future.
“The move to employee ownership brings stability to the business and reassurance of future ownership for the people who help make C+C what it is every day.”

Edelman has announced that Katie Halajko (Farmer), Head of Production, EMEA, has been appointed as a Founding Member of the AI in Media Institute. The Institute is a UK independent body supporting ethical, transparent and human-centred AI adoption across creative and media sectors.

The AI in Media Institute “is dedicated to exploring and advancing the role of AI across the media and marketing landscape. Its aim is to investigate how AI technologies are transforming advertising, marketing and creative industries including film, television, music, publishing and gaming.

“The Institute brings together thought leaders, researchers, artists, technologists, marketers and brands to examine the opportunities and challenges AI presents for content creation, distribution, audience engagement, consumer behaviour and intellectual property.

“At the heart of the Institute’s work is a commitment to critical inquiry, innovation and collaboration. The Institute hosts conferences, workshops, awards and publications that aim to educate and inspire both industry professionals and the wider public.
“Through its research initiatives, the Institute analyses emerging trends such as AI-driven marketing, predictive analytics, generative AI, synthetic media, automation in storytelling and the ethical considerations around AI creativity and influence.

“The Institute also champions responsible innovation, promoting dialogue around transparency, bias, consumer trust, authorship rights and the societal impact of AI-driven content, with a belief that AI should augment, not replace, human creativity and strategic thinking. Its programmes focus on empowering brands, creators and organisations to harness new technologies while preserving authenticity and diversity of expression.”

The Edelman agency commented: “Katie’s appointment to the AI in Media Institute recognises both her practical leadership in modern content production and her forward-looking perspective on how AI can responsibly enhance creative output.”