Pharmaceutical Market Europe • May 2026 • 27

MARKETING & COMMS

COMMUNIQUÉ MARKETING & COMMS

May Highlights

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28-29
MAKING HEADWAY TOWARDS GREATER PATIENT ACCESS THROUGH FAVOURABLE TRADE WINDS AND MARKET DEALS
Regulatory changes and tariffs have created a positive climate for investment, innovation and, critically, patient access to therapies

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34-35
HEALTHCARE COMMS
Exploring important topics affecting the healthcare comms industry today, from human-centricity in trial design to how GenAI can strengthen engagement with HCPs

PHARMA APPOINTMENTS ON PAGES 36-37

Changes at Cue Biopharma, AbbVie and CNX Therapeutics

MEDCOMMS APPOINTMENTS ON PAGE 38

Changes at Ovid Health, Langland, Envision and Zeno

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