38 Appointments

Inizio Evoke has appointed Jake Vander Linden as President, Media, where he leads media strategy, planning, activation, analytics and AdTech capabilities. He is responsible for advancing a more connected and predictive approach to media across the commercialisation life cycle.

Vander Linden will further scale media strategy and activation with the agency’s proprietary behavioural intelligence, advanced analytics and real-time performance signals—helping teams develop more inventive audience experiences, continuously optimise investment and demonstrate clearer measurable impact.

With more than two decades of global media leadership experience across the healthcare and consumer sectors, Vander Linden has built and transformed high-performance organisations and led large-scale modernisation initiatives spanning analytics, technology and activation.

Inizio Evoke has appointed Brian Gundich in the newly created role of EVP, AI Enablement, a role that reflects the agency’s sustained strategic investment in data, technology and AI. He is leading the integration of AI across the business: building an AI-enabled operating model with established governance, secure infrastructure and execution standards that turn investment into consistent, scalable value. Gundich is at the forefront of a business transformation designed to position the agency as a modern partner able to deliver great precision, at greater scale and faster than ever before. He brings extensive experience leading operational transformation across complex global organisations. Most recently, he drove enterprise-wide intelligence and operations transformations at Interpublic Group.

Inizio Evoke has appointed Barbara Patchefsky as Global Client Lead. In this role, she will serve as a senior commercial and strategic leader across priority client relationships, connecting clients’ business objectives with the full breadth of the agency’s integrated platform. She will focus on solving clients’ most pressing commercial challenges, deepening executive-level partnerships, shaping account strategies around each client’s growth agenda and mobilising the right capabilities and teams against client priorities. Patchefsky brings more than 20 years of healthcare agency and client leadership experience. She most recently served as Global Client Director at Havas Health & You. Her career also includes senior positions across the Havas Health network and The CementBloc.

Langland has appointed Kathryn Stewart as Head of Strategy and promoted Diane Ross to Head of Scientific Practice. Stewart joins Langland with extensive experience building and leading high-performing strategy teams. Most recently, she played a key role at Saatchi & Saatchi Health London, part of the Publicis Health network. Prior to this, she led strategy for Global Marketing at Avalere. Ross has more than two decades of experience within Publicis Health and deep expertise across multiple therapy areas, having played a central role in the development of Langland’s scientific capabilities. Since 2004, she has shaped the scientific strategy of global and European communications programmes across commercial and medical affairs clients.