Pharmaceutical Market Europe • November 2024 • 5
CONTENTS
NEWS & COLUMNS
6-7 NEWS
Astellas and AviadoBio in $2bn deal; AbbVie’s continuous Parkinson’s therapy approved by FDA
8-9 NEWS
Eli Lilly's results for Alzheimer’s drug; NHS England begins newborn screening programme
10-11 DERMATOLOGY NEWS
Ipsen’s Kayfanda approved by EC; LEO Pharma's final results for atopic dermatitis
12 DARWIN'S MEDICINE
Avoiding simplicity with complex problems
13 ALL HANDS ON DECK
We all need to push harder towards environmental sustainability goals
14 INNOVATIVE IMPACT
Bridging gaps and breaking barriers in pharma alliances
15 HEALTH EQUITY
Achieving health equity is a multidimensional challenge
FEATURES
16-17 WHY THE PATIENT VOICE IS THE SECRET TO RE-ENERGISING THE HEALTHCARE SECTOR
The challenges facing the UK’s healthcare system and why putting the patient voice at the heart of our work is key. If we want to retain and recruit the best people into the healthcare sector, we need to think about how we approach our work
18-19 HOW THE ‘FIVE PS’ CAN CLOSE HEALTH EQUITY GAPS
In Europe, health inequity poses the greatest challenge to achieving public health goals in the coming years. Policymakers, payers, providers, patients and pharma are each uniquely able to impact health equity – and together, achieve real progress
20-22 ENABLING A SUSTAINABLE AND MUTUALLY BENEFICIAL CDMO PARTNERSHIP
There are a multitude of CDMO options available, all providing specialised expertise and solutions for diverse and complex activities
COMMUNIQUE
MARKETING & COMMS
26-27 CUTTING THROUGH THE
MAZE OF OBSTACLES TO LIBERATE PATIENT PATHWAYS
Digital and AI intelligence – advancing healthcare and demolishing access and equity barriers
29 FLYPHARMA VIENNA 2024
The 2024 Samedan FlyPharma Conference was held at Vienna AirportCity in Austria
31 HEALTHCARE COMMS
Stirred receives EcoVadis Platinum Medal; Minds + Assembly and BOLDSCIENCE join forces
32-33 IS GEN AI READY FOR LIFE SCIENCES?
The explosive growth of Gen AI has caused plenty of consternation, but there’s no turning back the clock
34-35 BEST PRACTICES FOR DATA MANAGEMENT
The importance of protecting pharma data that can be highly sensitive and subject to data privacy regulations
CAREERS & RECRUITMENT
36-38 APPOINTMENTS
Changes at Pfizer, BMS and Eli Lilly
39 PHARMA MARKETING JOBS
Visit our new website for all your recruiting needs!