DIVERSITY, EQUITY AND INCLUSION - PME Supplement March 2022
DIVERSITY, EQUITY AND INCLUSION - A diverse, equitable and inclusive organisation performs better as it can engage with diverse communities, and catalyse greater creativity and innovation
Amarin - October 2021 PME Supplement
Amarin Supplement with October 2021 PME Amarin in Europe - Rethinking Cardiovascular Risk, Transforming the CVD Treatment Paradigm in Europe, Delivering Launch Excellence Across Europe, Pharma Marketing Challenges During a Pandemic
How AI and digital innovations can help agencies and pharma support HCPs in the fight against COVID-19 - PME Supplement August 2020
As the realities of COVID-19 hit and lockdown restrictions came into force around the world, agencies and pharma suddenly found themselves embracing AI and digital innovations at an accelerated rate. This supplement looks at how these innovations can help HCPs in the fight against COVID-19.
DIGITAL, DOCTORS AND PATIENTS - PME Supplement March 2020
DIGITAL, DOCTORS AND PATIENTS - Key emerging trends in digital health. Current and future trends for developing digital medical communications: Evolving digital trends and user needs. Key emerging trends in digital health: Improving healthcare for patients and helping doctors to be more efficient
PATIENT ENGAGEMENT - PME Supplement - September 2019
PATIENT ENGAGEMENT - PME September 2019 Supplement - The business case for patient engagement: using digital to bridge the engagement gap between patients and pharma. Understanding the patient journey: what can we learn from customer service. How technology is driving new trends in patient engagement.
THE HIGH IQ APPROACH OF HUMAN DATA SCIENCE - PME Supplement - January 2018
Alistair Grenfell explains how the smart combination of domain expertise, data analytics and technology is transforming the development and commercialization of medicines – and helping to bring life-changing innovation to patients quickly, efficiently and profitably. A PME Supplement from IQVIA
DIGITAL DISRUPTION - PME Supplement - June 2017
DIGITAL DISRUPTION - Changing the game in healthcare. How pharma is keeping up with the pace of change though partnerships with technology players, both new and established. LEO Innovation Lab’s CEO Kristian Hart-Hansen on how LEO Pharma is using digital to focus on patient needs. Philips’ Prof Jan Kimpen on a decade of change and the future direction of travel. BenevolentBio’s chief medical officer on the transformation of R&D
OPENING UP MARKET ACCESS - PME Supplement - September 2016
Opening up market access: The evolving European landscape - Across Europe there are considerable challenges in clearing the ‘fourth hurdle’, with healthcare technology assessment in a number of key markets facing change and uncertainty. In this PME market access supplement we look at the direction of travel in France and Germany and there’s an introduction to the UK’s new-look Cancer Drugs Fund. We also hear about the improvements in the Turkish market - currently the largest country in the MENAT bloc, but hoping for greater standing in Europe should its EU dreams be realised.
DIGITAL DOCTORS - PME Supplement - June 2016
DIGITAL DOCTORS: The evolving relationship between patient, physician and pharma - The digital patient • building effective virtual relationships • connected healthcare • Technology, data and sharing • Talking digital in 2016
STRATEGIC PLANNING - PME Supplement - January 2016
STRATEGIC PLANNING - Change among customers and stakeholders • Three steps to managing your strategic plan’s risks successfully • Product positioning in pharma • Re-thinking launch optimisation
