Pharmaceutical Market Europe • November 2024 • 38

APPOINTMENTS

Inizio Medical

Matt Wadyka

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Inizio Medical has appointed Matt Wadyka as president, US medical affairs. Wadyka brings over two decades of experience in the medical communications industry to the newly created role. He most recently served as global head of scientific communications at Roche/Genentech, after holding a number of senior positions at the companies.

Inizio Medical

Patrick Giordani

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Inizio Medical has appointed Patrick Giordani as senior vice president, artificial intelligence (AI) solutions architect. Giordani has over two decades of experience in data science and AI, having led innovation initiatives across diverse industries. Most recently, he served as vice president of data at Kiwi.com, and was previously director of global data science at Skyscanner.

Edelman

Anthony Chelvanathan

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Edelman has appointed Anthony Chelvanathan as global creative partner. Chelvanathan, who will retain his chief creative officer role for Edelman Canada, has extensive industry experience. Prior to joining the firm, he worked his way up through a number of creative directing roles at Leo Burnett Toronto, culminating in his appointment as senior vice president.

Edelman

Benedict Evans

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Edelman has appointed Benedict Evans as an advisor to its global technology practice. Evans brings more than 20 years of experience analysing mobile, media and technology to the role. He was formerly a partner at venture capital firm Andreessen Horowitz, and has served in positions at Entrepreneur First, Enders Analysis and NBCUniversal.

dna Communications

Sara Jane Baker

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dna Communications has appointed Sara Jane Baker as general manager and head of North America. Baker joins the company from Marina Maher Communications, where she held roles of increasing responsibility, culminating in her appointment as managing director. She also served in positions at Chamberlain Healthcare Public Relations and New York Grant Company.

Emotive

Lisa Parker

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Emotive has appointed Lisa Parker as vice president, medical strategy and publications. Parker takes on the role after serving as vice president, medical at Emotive. Prior to joining the agency, she was director, scientific services at Cogora, medical strategy director at Chameleon Communications, and held roles at the Scienomics Group and Tibotec Therapeutics.

Camino

Rebecca Case

Camino has appointed Rebecca Case as senior account director. Case brings substantial industry experience to the role, most recently serving as account director at OPEN Health. She held roles of increasing responsibility at OPEN, joining the company as senior account executive and later serving as account manager and senior account manager.

Health Unlimited

Silvia Garbayo Muriel

Health Unlimited has appointed Silvia Garbayo Muriel as senior account executive. Garbayo brings notable medical communications experience to her latest role. She joins Health Unlimited’s client services team from 90TEN, where she served as account executive, after originally joining the agency as assistant account executive.

Emotive

Daniel Baldwin

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Emotive has appointed Daniel Baldwin as vice president, operational excellence. Baldwin was most recently business unit director at Emotive, after serving as account director at OLIVER Agency. He was also previously senior account director and later associate director at Havas Life Medicom, and has held roles at Ogilvy Healthworld and Cello Health Communications.

Emotive

Emma Macleod

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Emotive has appointed Emma Macleod as vice president, strategy and innovation. Macleod first joined the agency as scientific director, before taking on the role of senior scientific director. Prior to this, she served in positions of increasing responsibility at Synergy Medical Communications, and held roles at the Royal Pharmaceutical Society and Alliance Boots.

90TEN

Lauren Manning

90TEN has appointed Lauren Manning as assistant account executive. Manning joins the agency with an educational background in biology, specialising in scientific communications. She previously undertook a placement year at Envision Pharma Group and also served as science and technology editor at the Mancunion.

90TEN

Iida Kari

90TEN has appointed Iida Kari as assistant account executive. Kari has an academic background in psychology and global mental health, with a particular focus on digital mental health interventions as well as user experience. She takes on the role at the agency with two years of experience in social media content creation.

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