COMMUNIQUÉ MARKETING & COMMS

28-29
CREATING A BRIDGE BETWEEN WEIGHT LOSSDRUGS AND LONG-TERM BEHAVIOUR CHANGE
The tools and techniques that move beyond just ‘informing’ patients to motivating and enabling them to achieve lasting change

34-35
EUROPE’S NEXT HEALTH INNOVATION ENGINE
Across Europe, healthcare systems are attempting to modernise under enormous pressure, as demand continues to rise