Pharmaceutical Market Europe • June 2026 • 23

MARKETING & COMMS

COMMUNIQUÉ MARKETING & COMMS

June Highlights

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26-27
PMEA 2026 WELCOMES SIMON BATES AS NEW CHAIR OF THE JUDGING PANEL
The Pharmaceutical Market Excellence Awards celebrate excellence within the pharmaceutical, biotech and medtech sectors

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28-29
STEERING GENERATIVE AI INTO THE PHARMA FAST LANE
Industry needs to press the accelerator to adopt AI across functions to
supercharge launch excellence

Changes at Pfizer, Gates Medical Research Institute and Moderna

Havas Lynx celebrates 40 years in healthcare comms; Amiculum joins Bionow

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