Pharmaceutical Market Europe • June 2026 • 23
MARKETING & COMMS
June Highlights
26-27
PMEA 2026 WELCOMES SIMON BATES AS NEW CHAIR OF THE JUDGING PANEL
The Pharmaceutical Market Excellence Awards celebrate excellence within the pharmaceutical, biotech and medtech sectors
28-29
STEERING GENERATIVE AI INTO THE PHARMA FAST LANE
Industry needs to press the accelerator to adopt AI across functions to
supercharge launch excellence
Changes at Pfizer, Gates Medical Research Institute and Moderna
Havas Lynx celebrates 40 years in healthcare comms; Amiculum joins Bionow