Pharmaceutical Market Europe • September 2024 • 5
CONTENTS
July/August 2024
NEWS & COLUMNS
6-7 NEWS
GSK and Flagship in $7bn deal; Roche's Ocrevus granted MHRA approval for MS
8-9 NEWS
AstraZeneca's Calquence shows promise in CLL; FDA establishes rare disease hub
10-11 DERMATOLOGY NEWS
Almirall's Ebglyss recommended by NICE; BioNTech's results for advanced melanoma
12 DARWIN'S MEDICINE
Seeing giraffes in the boardroom
13 THE PARTNERSHIP TRIANGLE
To truly make a sustainable difference, we
need the engagement of all stakeholders
14 INNOVATIVE IMPACT BLOG
Pharma's essential role in online medical accuracy
15 GLOBAL PHARMACEUTICAL CUSTOMER EXPERIENCE SURVEY
UCB and J&J Innovative Medicine come out on top, while customer experience is in a state of flux
FEATURES
16-17 LAYING THE GROUNDWORK FOR RARE DISEASE THERAPIES
Addressing the challenges of convincing payers that the therapy meets an unmet need
18-19 EMBRACING RISK: IT'S
TIME FOR BIG THINKING IN NEURODEGENERATION
Drug discovery is an inherently risky endeavour, but society relies upon new drug discoveries and innovations
20-21 DRUG SAFETY RISK ANALYSIS - SOLVING THE PUZZLE OF UNSTRUCTURED DATA
Patients are increasingly using non-traditional reporting channels to seek guidance on drug safety events
22 US GOVERNMENT FINALISES FIRST TEN DRUG PRICES UNDER INFLATION REDUCTION ACT
The drugs selected accounted for $56.2bn in total Medicare spending in 2023
24-25 THE CHALLENGE OF ENVIRONMENTAL MANAGEMENT IN THE PHARMA INDUSTRY
Keeping pace with a world in flux while keeping environmental management at the fore
COMMUNIQUE
MARKETING & COMMS
28-30 'CAUSES THAT COUNT, HEALTH' REPORT - KEY ISSUES AFFECTING GLOBAL HEALTH
The report focuses on the physical
and mental health issues that matter
most to people around the world
32-34 STRATEGY EXECUTION
- ENSURING IT ALL FITS TOGETHER
Effective brand strategies are like a well-made jigsaw but they can end up looking nothing like the picture that was agreed on
35 HEALTHCARE COMMS
Emotive unveils new brand identity to reflect decade of evolution; JPA Health acquires akt health to widen global presence
CAREERS & RECRUITMENT
36-38 APPOINTMENTS
Changes at The Crick, AbbVie and Amarin
39 PHARMA MARKETING JOBS
Visit our new website for all your recruiting needs!
Pharmaceutical Market Europe (PME)
Pharmaceutical industry news, articles, jobs, reports, advice and services