Pharmaceutical Market Europe • May 2024 • 5
CONTENTS
May 2024
NEWS & COLUMNS
6-7 NEWS
J&J acquires Shockwave for $13.1bn; Roche shares positive results for Ocrevus in MS
8-9 NEWS
Novartis’ Kymriah recommended by NICE; AstraZeneca to withdraw COVID-19 vaccine
10-11 DERMATOLOGY NEWS
AbbVie's results for Rinvoq in atopic dermatitis; Typharm’s Nystaform advised for skin infections
12 DARWIN'S MEDICINE
The evolution of hype
13 POLICY AND PUBLIC HEALTH
A clear and present danger
14 THE CONSTANCY OF CHANGE
Creating the right mindset
15 INNOVATIVE IMPACT BLOG
Six behaviours of authentic change leaders
FEATURES
16-17 WOMEN IN PHARMA
Iona Everson from PMGroup spoke to Ioana Parsons, general manager of Ipsen UK and Ireland, about her career path and her experiences working in pharma
20-21 ARE AUTOANTIBODIES THE FUTURE OF RA TREATMENT?
The range of available treatments for people living with rheumatoid arthritis has expanded markedly thanks to our increasing understanding of disease pathophysiology
25-35 CELEBRATING COMMUNICATIONS EXCELLENCE
With the landscape of healthcare communications constantly evolving, this special feature explores the most important topics affecting the industry today, from AI to sustainability
COMMUNIQUE
MARKETING & COMMS
36-38 CHASING THE ALCHEMY OF TRIAL DIVERSITY
Industry needs to follow functional realignment to empower a culture change
41-43 THE LANDSCAPE OF HEALTHCARE AND TECHNOLOGY
How choosing market entry in one country over another can impact the success of your medical device
44-45 DRIVING DIVERSITY IN CLINICAL RESEARCH
The positive impact of technology-enabled trials in ensuring equal representation for all
49 HEALTHCARE COMMS
Fox&Cat relaunches; Uptake receives King’s Award for Enterprise
CAREERS & RECRUITMENT
46-48 APPOINTMENTS
Changes at Gilead, UCB and Chiesi
51 PHARMA MARKETING JOBS
Visit our new website for all your recruiting needs!
Pharmaceutical Market Europe (PME)
Pharmaceutical industry news, articles, jobs, reports, advice and services