Pharmaceutical Market Europe • June 2024 • 5
CONTENTS
June 2024
NEWS & COLUMNS
6-7 NEWS
Biogen acquires HI-Bio in $1.8bn deal; Amgen’s Imdelltra given FDA accelerated approval
8-9 NEWS
APOE4 gene linked to increased Alzheimer's risk; UK government launches AMR action plan
10-11 DERMATOLOGY NEWS
Results for Moderna/Merck's skin cancer vaccine; $1.25bn atopic dermatitis deal
12 DARWIN'S MEDICINE
Who will win in an AI-coloured world?
13 POLICY AND PUBLIC HEALTH
Youth is served, but why are 18-year-olds concerned?
14 TAKING A MORE MINDFUL APPROACH TO MEETINGS
The benefits of having a break between meetings
15 INNOVATIVE IMPACT BLOG
Find your brand's edge
FEATURES
16-18 INNOVATION IN ONCOLOGY
Iona Everson from PMGroup spoke to Jack Harris, Vice President of Oncology at GSK, about his career path and his drive to improve patient care
20-21 KEY SUSTAINABILITY TRENDS AND CHALLENGES
Looking at the opportunities and benefits of implementing sustainable procurement practices
22-23 SUSTAINABILITY AND ENVIRONMENTALISM IN THE PHARMACEUTICAL INDUSTRY
In this Q&A, Claire Knapp, CEO of Havas Lynx, talks to PME about why the path to sustainability in healthcare is fraught with significant challenges
24-25 COLLABORATING FOR CHANGE IN RHEUMATOLOGY
Elevating the standard of care through multistakeholder consensus
COMMUNIQUE
MARKETING & COMMS
28-30 MAXIMISING THE IMPACT OF CREATIVITY IN HEALTHCARE
It is one of healthcare’s most powerful compounds, requiring a balance and precision worthy of laboratory procedure and meticulous product development
32-33 PHARMA’S CONTENT CONUNDRUM
With consistency problems, quantity and quality needs and HCP overload, it’s time to take content even more seriously
37 HEALTHCARE COMMS
Ogilvy launches global health influence offering amid growing reliance on social media; Makara Health becomes Precision AQ following Precision Value and Health rebrand
38 DEMENTIA – RISK FACTORS, RESEARCH AND TREATMENT
There are over ten million new cases of dementia each year worldwide, which translates into one new case every 3.2 seconds
CAREERS & RECRUITMENT
34-36 APPOINTMENTS
Changes at Ipsen, ABPI and Valneva
39 PHARMA MARKETING JOBS
Visit our new website for all your recruiting needs!
Pharmaceutical Market Europe (PME)
Pharmaceutical industry news, articles, jobs, reports, advice and services