Pharmaceutical Market Europe • November 2025 • 5
CONTENTS
November 2025
NEWS & COLUMNS
6-7 NEWS
Pfizer pays $10bn for Metsera after bidding war with Novo Nordisk; Merck acquires Cidara for almost $9.2bn
8-9 NEWS
Novo Nordisk agrees to lower certain US drug prices; Lilly agrees to lower costs for US patients
10-11 DERMATOLOGY NEWS
Sanofi’s Dupixent recommended by CHMP for CSU; UCB’s positive early trial results for atopic dermatitis
12 DARWIN'S MEDICINE
Are bad habits sabotaging your strategic decisions?
13 PATIENT INSIGHT: HUMAN VS AI
Why ethical guard rails are essential
14 HEALTHCARE COMPANY PARTNERSHIPS
Overcoming cultural and organisational divides
15 THE TRUST CRISIS
How pharma must evolve to engage Gen Z HCPs
FEATURES
16-18 ESMO 2025: ‘MANY JOURNEYS
More than 35,000 delegates packed into Messe Berlin, marking the congress’s 50th anniversary, but it wasn’t a nostalgic celebration; it was a declaration that oncology’s next era is already here
20-22 CARDIOVASCULAR DISEASE – OPTIMISING THERAPIES TO IMPROVE OUTCOMES
Cardiovascular diseases (CVDs) still account for about one-third of all deaths worldwide, totalling around 20 million deaths each year and affecting over 500 million people globally. We have effective drugs. So why are we stuck?
24-25 GLOBAL PHARMA PRICING – BRIDGING THE AFFORDABILITY GAP
As global pricing reforms squeeze margins and reshapes supply chains, manufacturers can restore confidence through smarter systems, connected data and greater operational resilience – and the path to affordability starts on the factory floor
COMMUNIQUE
MARKETING & COMMS
28-29 GLOBAL REGULATORY STANDARDS – STRATEGIES TO ACHIEVE REGULATORY HARMONISATION
While regulators may share high-level principles, the US, EU and UK operate under different systems, with distinct expectations for clinical evidence, timelines and commercial readiness.
Regulatory harmonisation remains a goal, but region-specific strategies are essential
32-34 SETTING OUT – WHY OMNICHANNEL SUCCESS IS ABOUT ORCHESTRATION
Today’s audiences listen simultaneously to multiple channels, from social media to digital detailing, which leak into each other like a commuter’s headphones on a crowded train. Like a symphony set in a musical key, well-defined marketing objectives anchor the components of an omnichannel campaign, enabling the various players to harmonise
CAREERS & RECRUITMENT
36-37 APPOINTMENTS
Each month, we bring you the latest news on job changes in the pharma sector. This month, we are highlighting change at ArtBio, Neogap Therapeutics and BioDuro
Pharmaceutical Market Europe (PME)
Pharmaceutical industry news, articles, jobs, reports, advice and services