Pharmaceutical Market Europe • December 2023 • 5

CONTENTS

December 2023

NEWS & COLUMNS


6-7 NEWS
AstraZeneca and Cellectis partner in deal worth over $2.2bn; MHRA authorises world-first gene therapy

8-9 NEWS
Landmark UK NHS medicines deal; New WHO initiative to accelerate vaccine development

10-11 DERMATOLOGY NEWS
Almirall gets EC approval for atopic dermatitis; Pfizer’s Litfulo approved for alopecia areata

12 DARWIN'S MEDICINE
Evolution trumps transformation

13 POLICY AND PUBLIC HEALTH
A time of reflection on the year that has been

14 LIVING IN A VUCA WORLD
It’s been a disruptive, difficult year

15 INNOVATIVE IMPACT BLOG
The top seven future capabilities that every team needs

FEATURES


16-17 REACHING THE FULL POTENTIAL OF GENE THERAPY THROUGH INCREASED GENETIC TESTING
How early diagnosis and advances in gene-focused treatments could transform the lives of patients with rare cardiovascular disease

20-21 BREAKING BARRIERS: STRATEGIES FOR EXPANDING PATIENT ACCESS TO CELL AND GENE THERAPIES
To sustain the cell and gene therapy sector’s progress and help guarantee patient access to these cutting- edge treatments, it is imperative to address these issues effectively

24-25 UK AT AN INFLECTION POINT FOR NEWBORN SCREENING FOR SPINAL MUSCULAR ATROPHY
In the UK, SMA is still not part of the routine testing every newborn baby undergoes via a simple heel prick at the hospital, despite the availability of three innovative SMA treatments on the NHS, which are proven to unfold their best possible outcomes the earlier they are administered

COMMUNIQUE
MARKETING & COMMS


28-33 PMEA 2023: A CELEBRATION OF HEALTHCARE EXCELLENCE
A celebration of the very best in pharmaceutical marketing excellence held at the Sheraton Park Lane hotel in London

34-35 VIRTUAL CARE – A GLIMPSE OF AN EXCITING FUTURE
Digital tools and innovative healthcare promise to address pressing healthcare issues if they can satisfy concerns over access, security and affordability

37-39 USING CAPABILITIES TO STAY AHEAD OF BUSINESS RIVALS
Helping firms identify not just the direction of their capability development but also the ways to achieve it

40-41 OMNICHANNEL AND HCPS
The traditional one-size-fits-all approach is being replaced

45 HEALTHCARE COMMS
OPEN Health brings together patient engagement experts; Wunderman Thompson and VMLY&R merge

CAREERS & RECRUITMENT


42-44 APPOINTMENTS
Changes at Johnson & Johnson, Chiesi and Biogen

46 PHARMA MARKETING JOBS
Visit our new website for all your recruiting needs!

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