Global communications group Havas has revealed a new brand architecture and visual identity for the first time in 20 years.

The agency said the revamp falls more in line with its global strategy, making it more “modern, meaningful and easier to navigate for clients, partners and talents”.

The update will see Havas bring its branded networks and operating companies, including Havas Health & You, Havas Creative Network and Havas Media Network, under one shared brand identity.

Non-Havas branded networks and operating companies will maintain their individual identities, the agency outlined, but will add an endorsement that clearly links back to Havas.

Yannick Bolloré, chairman and chief executive officer of Havas, said: “Our new identity is much more than a logo tweak. It reinforces our difference and gives us a competitive advantage by simplifying our service lines and highlighting our core values.

“It ensures we are treating our brand as a powerful, meaningful business asset and capitalising on our integrated approach to deliver seamless communications strategies that exceed our clients’ expectations.”

The refresh was launched on 13 June, with Havas’ headquarters in Paris and key ‘Havas Villages’ around the globe, including London, Madrid, Mumbai and New York, to be rolled out company-wide in phases over the rest of the year.

All Havas physical and digital branding worldwide will be encompassed within the update, including a new corporate website organised by core services, which the agency said will provide a more “client-centric experience”.

Thom Newton, global chief executive officer of Conran Design Group, Havas’ strategic branding agency that helped realise the project, said the rebrand addressed two key challenges: “The first, to improve client-centricity by integrating the brand architecture system and optimising the navigation of services. The second, to make the Havas brand truly distinctive through a new visual identity built around a characterful, modern logotype and signature assets that represent positive momentum.

“The new visual identity and endorsement system will present all Havas networks and operating companies as ‘One Havas’, making the group more meaningful as a multiplier that adds value across the portfolio.”

The Medscape team recently returned from the Annual Congress of the European Academy of Neurology (EAN) in Budapest, Hungary, where the team showcased two posters that emphasised how advancing education design can help enhance outcomes in the field of multiple sclerosis (MS) and related disorders.

Medscape director of clinical strategy, Christy Rohani-Montez, presented the first poster on how virtual patient simulation could help clinicians to distinguish the severity of MS and select more appropriate therapy choices.

The CME-certified simulation consisted of two patient cases presented in a platform that allowed neurologists to conduct assessments and complete open-field entries, choosing from an extensive database of diagnostic and treatment options. After each decision, learners received clinical guidance based on current evidence and faculty recommendations.

Medscape’s second poster explored how incorporating animation into case-based education could significantly improve clinician knowledge and competence in implementing disease-modifying therapies, therefore improving overall patient outcomes.

Rohani-Montez said: “Finding novel ways to engage clinicians and provide them with fresh avenues for learning is a top priority for Medscape… The programmes featured in our EAN posters are just two examples of the tremendous impact our education initiatives have on neurologists.

“By actively participating in these educational opportunities, clinicians not only expand their knowledge and competence but also enhance their performance, resulting in better outcomes for patients worldwide.”

Beyond the EAN congress centre, Medscape’s activities extended to an offsite networking event held by LHC, which the agency said “provided an ideal environment for networking and sharing the latest advancements in neurology and neurology education”.

The event attracted numerous participants from across Europe, including Medscape faculty member Eugen Trinka, a professor and chair at the Department of Neurology and head of the Neuroscience Institute at Christian Doppler University Hospital Centre for Cognitive Neuroscience, Paracelsus Medical University, Austria.

Rohani-Montez said: “EAN was a tremendous success, and we were thrilled to reunite with our neurology colleagues, faculty and supporters at this exceptional congress. We look forward to next year’s event, where we can continue our efforts to advance the field.”