Pharmaceutical Market Europe • June 2025 • 5
CONTENTS
June 2025
NEWS & COLUMNS
6-7 NEWS
BMS and BioNTech agree on $11bn oncology deal; Eli Lilly’s Omvoh recommended by NICE
8-9 NEWS
Roche's 96-week results for MS candidate; BioNTech commits £1bn to boost UK presence
10-11 DERMATOLOGY NEWS
J&J/Protagonist’s icotrokinra shows promise in psoriasis; FDA approves Arcutis’ Zoryve foam
12 DARWIN'S MEDICINE
Traitorous doubts about strategic decisions
13 CAMERAS ON...
Some of the arguments for and against having cameras on in a virtual meeting
14 INNOVATIVE IMPACT
Leveraging AI to supercharge early
commercialisation strategy
15 THE BUSINESS CASE FOR DEI
Progress takes commitment, courage and action
FEATURES
16-17 ALZHEIMER’S DISEASE – THE SILENT PANDEMIC AND THE POSITIVE IMPACT OF AI
Dementia affects over 55 million people
worldwide, but there is hope that, using AI, future eye exams could be used to detect early signs of Alzheimer’s and heart disease
20-22 SEPSIS AND THE IMPACT OF ANTIBIOTIC RESISTANCE
A WHO report emphasises the serious global impact of antimicrobial resistance, which exacerbates the substantial burden of sepsis on patients, HCPs and health systems
24-26 ASCO 2025 – BRINGING A SENSE OF URGENCY TO THE WAR AGAINST CANCER
‘Hot’ tumours, breast cancer breakthroughs and holistic treatment were the standouts at this year’s event, with ASCO 2025 making it clear that the future of cancer care won’t be determined by science alone
COMMUNIQUE
MARKETING & COMMS
28-30 COMMUNICATING WITH HCPS THROUGH AI TAKES FINESSE, FLEXIBILITY AND THE HUMAN TOUCH
While AI’s influence is growing across drug discovery, clinical trials and supply chains, it doesn’t provide that peer-to-peer discussion and sharing of opinions that HCPs want and need
34-35 A NEW ERA OF DOMESTIC PHARMA MANUFACTURING
With tariffs threatening the sector’s low-cost sourcing playbook, pharma is being forced to rethink supply chain resilience from the ground up
36-37 REDEFINING THE BIOTECH LANDSCAPE
Short-term uncertainty is slowing investment activity, but the long-term outlook remains strong
39 HEALTHCARE COMMS
Envision Pharma Group unveils new agency structure
CAREERS & RECRUITMENT
40-42 APPOINTMENTS
Each month, we bring you the latest news on job changes in the pharma sector. This month, we are highlighting changes at Ochre Bio, Bristol Myers Squibb and MC2
Pharmaceutical Market Europe (PME)
Pharmaceutical industry news, articles, jobs, reports, advice and services