Pharmaceutical Market Europe • January 2024 • 27

COMMUNIQUÉ MARKETING & COMMS

COMMUNIQUÉ
MARKETING & COMMS

JANUARY HIGHLIGHTS

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28-29
HEALTHCARE IN 2024 – FOCUSING ON COLLABORATION
Ed Piper, Medical & Scientific Affairs Director at AstraZeneca UK, talks about improving patient outcomes

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30-31
CHARTING A COURSE FOR ONGOING OMNICHANNEL EXCELLENCE
Why successful customer engagement will require pharma to maintain a rigid focus throughout the journey


Changes at Amgen, Electra and Johnson & Johnson


OPEN Health partners with Nested Knowledge; Prime acquires Aventine Consulting

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