Pharmaceutical Market Europe • January 2024 • 27
COMMUNIQUÉ MARKETING & COMMS
JANUARY HIGHLIGHTS
28-29
HEALTHCARE IN 2024 – FOCUSING ON COLLABORATION
Ed Piper, Medical & Scientific Affairs Director at AstraZeneca UK, talks about improving patient outcomes
30-31
CHARTING A COURSE FOR ONGOING OMNICHANNEL EXCELLENCE
Why successful customer engagement will require pharma to maintain a rigid focus throughout the journey