Pharmaceutical Market Europe • February 2024 • 18
THOUGHT LEADER
By Beverly Romero
It’s an exciting time in rare disease research, with many pharmaceutical and biotech companies including never-before-studied rare diseases as part of their pipelines, bringing hope to thousands of patients around the globe.
With increasing recognition from regulatory bodies of the importance of incorporating the patient voice throughout the drug development process, qualitative research with patients with rare and ultra-rare conditions is extremely valuable. However, conducting qualitative research in rare disease is not easy and researchers face many obstacles to success.
Our team at Sprout Health Solutions has participated in over 27 rare and ultra-rare disease studies, giving us significant firsthand experience in identifying strategies for overcoming some of these challenges.
By definition, a rare disease is a condition with fewer than five cases per a population of 10,000 and, in ultra-rare conditions, the numbers are even smaller. Therefore, finding patients to participate and engage in studies can be a huge barrier to success. We’ve identified five strategies to help mitigate some of the challenges associated with small sample sizes.
When developing a recruitment strategy, think about multiple methods of recruitment:
Community buy-in and endorsement can be critical in the success of rare disease research. Therefore, engaging with patient advocates and making them partners in the research process can be key. For example, in an online survey study we managed, a patient advocacy group and patient advocates were included as research partners from study design through publication.
Collaborating with clinical experts is important for any condition, but particularly useful when access to patients is limited. Interviewing experts on their experiences treating patients with a rare condition can not only provide valuable insights into describing the condition, but clinicians often have insights on what patients and families share with them about the impacts of a disease.
Individuals with rare and ultra-rare diseases can be overwhelmed with requests for research participation. One way of reducing the burden of another request is to use alternate data sources, such as online patient forums, the FDA’s Voice of the Patient reports and social media to supplement more traditional qualitative data collection methods.
Many rare conditions can be quite debilitating and patients may find it challenging to participate in traditional qualitative research methods, such as in-person interviews or focus groups. Therefore, offering alternative, more patient-focused methods of data collection, such as telephone or web-based interviews, can be important.
Navigating the complexities of patient research and engagement in rare and ultra-rare disease demands a multifaceted and patientcentric approach. By addressing recruitment challenges, fostering ongoing engagement and recognising the unique aspects of each rare disease, qualitative researchers can contribute to advancements in treatment and care for these underserved patient populations. This, in turn, contributes to more effective drug development efforts for rare and ultra-rare diseases.
Beverly Romero is a Senior Principal at Sprout Health Solutions