Pharmaceutical Market Europe • May 2023 • 5
CONTENTS
NEWS & COLUMNS
6-7 NEWS
Merck to acquire Prometheus Biosciences for almost $11bn; Astellas to acquire Iveric Bio for $5.9bn
8-9 NEWS
J&J offers almost $9bn to end talc lawsuits; Biogen given FDA accelerated approval for ALS drug
10 CORONAVIRUS NEWS
WHO declares end of COVID-19 global emergency
11 DERMATOLOGY NEWS
Almirall dermatology study first to assess well-being
12 DARWIN'S MEDICINE
Adapting to market changes
13 POLICY AND PUBLIC HEALTH
Generative AI is coming for healthcare
14 ALWAYS ONE MORE THING TO LEARN
Why continued learning is essential
15 INNOVATIVE IMPACT BLOG
The omnichannel conundrum
FEATURES
16-17 TUBERCULOSIS – WHY IT REMAINS A MAJOR GLOBAL PUBLIC HEALTH CHALLENGE
Despite several new TB medicines and treatment regimens being introduced in recent years after more than 40 years of no new treatment options, successfully treating TB remains complex and challenging. Innovative collaboration is required to address the major public health challenges around TB and expedite drug development
20-22 WORLD CONGRESS ON CONTROVERSIES IN NEUROLOGY
This year, there was a focus on the rare disease neuromyelitis optica spectrum disorder that strikes suddenly and mainly impacts women. Attending the congress in Dubrovnik, Croatia were four patients who were there to tell their stories.
24-25 PARKINSON’S DISEASE: PAST, PRESENT AND FUTURE
Examining the history and complexities of Parkinson’s disease – one of the most prevalent neurodegenerative disorders in the world that affects over 10 million people
COMMUNIQUE
MARKETING & COMMS
27-37 COMMUNICATION EXCELLENCE
In a fast-paced world that is embracing AI at an ever-increasing rate, this special feature delves into the topics of the moment
38-40 WORKING TOGETHER TO IMPROVE PATIENT PATHWAYS
Digital tools can supercharge patient treatment and outcomes but the importance of the patient voice cannot be underestimated
42-44 CAN THE PATIENT PATHWAY PROVIDE A ROUTE TO SUCCESS?
Identifying barriers and solutions to ensure new products reach the patients who need them
45 RARE DISEASES
Supporting patient-centricity in clinical trials
49 HEALTHCARE COMMS
Uptake Strategies unveils a newly refreshed identity; Makara Health acquired by Precision Value & Health
50 ESPERION Q&A
Cardiovascular disease care and prevention
CAREERS & RECRUITMENT
46-48 APPOINTMENTS
Changes at LEO Pharma, ABPI and Sobi
51 PHARMA MARKETING JOBS
Visit our new website for all your recruiting needs!