Pharmaceutical Market Europe • January 2026 • 5
CONTENTS
JANUARY 2026
NEWS & COLUMNS
6-7 NEWS
Novo Nordisk’s Wegovy approved as pill by FDA; Lilly to acquire Ventyx Biosciences for around $1.2bn
8-9 NEWS
US pharma companies announce deals with US government to lower prescription drug prices to gain tariff relief
10-11 DERMATOLOGY NEWS
Nektar announces results from alopecia areata study; Takeda announces positive results in plaque psoriasis
12 DARWIN’S MEDICINE
Burying our heads in the sand isn’t an option
13 WITH COMPASSION
Sustaining established capabilities while evolving
14 PUTTING AI TO WORK
Modern marketing is a hybrid craft
15 HEALTHCARE COMMS
Sustaining established capabilities while evolving
FEATURES
16-18 CLINICAL TRIALS FOR AD AND DEMENTIA
Challenges surrounding the accessibility and availability of clinical trials, and breaking down barriers to stop the disease from stealing moments, memories and meaning
20 -21 ALZHEIMER’S DIAGNOSIS AND TREATMENT IN EUROPE
The ABC Global Alliance has launched the Advanced Breast Cancer (ABC) Global Decade Report 2015-2025.
22-23 ORAL HEALTH AND SYSTEMIC DISEASE
PMGroup spoke to Dr Graham Lloyd-Jones, consultant radiologist at Salisbury NHS foundation trust, about the links between oral health and systemic disease
24-26 ASH 2025
The congress “showed up with a clenched fist and never loosened it, with the rallying call of ‘Fight 4 Haematology’"
COMMUNIQUE
MARKETING & COMMS
28-29 HEALTHCARE AI THAT WORKS FOR PATIENTS
The healthcare sector is evolving at an extraordinary pace and AI is transforming how diagnosis, treatment and care are delivered
30-31 MEDICINE SHORTAGES – CAN RFID HELP?
RFID has emerged as a key technology for its rapid, accurate data capture
32-33 WHY PANDEMIC READINESS IS NOW A FINANCIAL RISK TEST
COVID-19 showed how quickly a health emergency becomes a fiscal event
34-35 COMMUNICATIONS BREAKDOWN
Why soft skills are more important than ever in life sciences
CAREERS & RECRUITMENT
36-37 APPOINTMENTS
Each month, we bring you the latest news on job changes in the pharma sector. This month, we are highlighting change at Gilead, Hansa Bio and Eli Lilly.
Pharmaceutical Market Europe (PME)
Pharmaceutical industry news, articles, jobs, reports, advice and services