Pharmaceutical Market Europe • September 2023 • 29

COMMUNIQUÉ MARKETING & COMMS

COMMUNIQUÉ
MARKETING & COMMS

SEPTEMBER HIGHLIGHTS

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30-32
THE IMPORTANCE OF ACCELERATING CLINICAL TRIAL DIVERSITY
Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour

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34-35
HARNESSING THE POWER OF AI IN CLINICAL TRIALS
Fareed Melhem talks about how artificial intelligence can help to reduce the burden of trials on patients


Changes at Pfizer, AstraZeneca and Chiesi Group


Havas acquires majority stake in Uncommon; OPEN Health announces new team to lead HEOR and Market Access Scientific Office

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